Seattle Ag-Tech Startup Strella Raises $4.25 Million

The ag-tech company plans to expand its produce monitoring technology to reduce global food waste.

Updated on Oct. 23, 2026 in Startups

A close-up of a high-tech sensor mounted on a crate of fresh apples in a refrigerated industrial warehouse. — Seattle-based ag-tech startup Strella secured $4.25 million in funding to scale its IoT-based produce monitoring technology aimed at reducing global food waste. AI Illustration. Upload story photo >

Live Poll

Do you believe tech-driven monitoring systems can significantly reduce global food waste?

Seattle-based Strella has secured $4.25 million in new funding to support its produce-tracking technology. This extension of the startup's Series A round brings its total lifetime capital to $26.25 million.

Why it matters

The company uses IoT and machine vision to track produce quality across global supply chains, aiming to address the significant percentage of food lost before it reaches consumers. Preventing this spoilage could mitigate the billions of dollars in economic losses caused by food waste.

Strella now employs 19 staff members and currently serves customers across 26 countries. The company aims to address a global challenge where 33% of food intended for human consumption is lost or wasted.

The players

Strella

This Seattle-based ag-tech company monitors produce quality through IoT devices and machine vision to reduce food spoilage.

Katherine Sizov

She is the founder of Strella, having launched the startup while based in Philadelphia in 2019.

SilverBlue

This investment firm led the latest funding round for the company.

The details

Strella utilizes IoT sensors to monitor ethylene levels and machine vision to assess produce condition, incorporating variables such as packing date and variety. The startup, which relocated its headquarters from Philadelphia to Seattle in 2022, monitors fruits including apples, pears, and avocados.

Katherine Sizov launched the company in 2019 in Philadelphia.
Strella moved its corporate headquarters to Seattle in 2022.
The company secured $4.25 million in new funding in October 2026.

Market Landscape

Strella operates within a specialized sector of the ag-tech market focused on reducing the 33% of food lost annually worldwide. The startup differentiates itself by moving toward a comprehensive data platform that competes with legacy quality control methods in the supply chain.

While the funding is a corporate development, the company's growth could lead to increased availability of fresher produce in local grocery stores by reducing pre-retail spoilage. Shoppers may eventually see higher quality standards as more suppliers adopt real-time monitoring tools.

The takeaway

Advancements in supply chain data could provide a practical solution for grocery retailers struggling with spoilage. Implementing real-time monitoring allows businesses to catch produce decay earlier, potentially saving millions in economic losses per year.