Prince Financial Services Joined LPL Financial

The Seattle-based firm moved its $1 billion in client assets to the LPL platform after a year-long review.

Updated on Oct. 14, 2026 in Financial Planning

Isometric editorial illustration of a single minimalist steel architectural column in a professional workspace, symbolizing modern financial infrastructure. — Seattle-based Prince Financial Services has transitioned $1 billion in client assets to LPL Financial after completing a year-long infrastructure review. AI Illustration. Upload story photo >

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Seattle-based Prince Financial Services has officially joined LPL Financial after transitioning from Northwestern Mutual. The firm manages approximately $1 billion in advisory, brokerage, and retirement plan assets.

Why it matters

The firm chose LPL for its robust technology suite and service model, signaling a strategic focus on modernizing infrastructure. This transition aims to support the firm's growth trajectory within the Pacific Northwest wealth management market.

Prince Financial Services oversees $1 billion in total client assets as of the end of 2025. LPL Financial currently supports 32,000 advisors across 1,100 institutions, managing a total of $2.6 trillion in assets.

The players

Prince Financial Services

This is a Seattle-based wealth management firm that provides advisory and retirement planning services.

LPL Financial

Based in San Diego, this company provides broker-dealer, advisory, and custodial platforms to thousands of financial professionals.

Julie Prince

She is a co-founder of Prince Financial Services.

Dave Burnett

He is a co-founder of Prince Financial Services.

The details

Founded by Julie Prince and Dave Burnett, the firm spent nearly a year researching the wealth management landscape to find a new partner. They ultimately selected LPL for its innovation-focused platform and advisor-specific resources.

The $1 billion in asset values were calculated as of the end of 2025.
LPL Financial announced the affiliation on October 14, 2026.

Market Landscape

This move reflects the ongoing trend of independent financial advisors consolidating services onto large-scale custodial platforms to maximize efficiency. It positions Prince Financial Services to compete more aggressively by utilizing LPLs vast tech infrastructure against other regional players.

Clients of Prince Financial Services may notice changes to their account portals and digital reporting tools as the firm integrates with LPL systems. These shifts are designed to improve service delivery and provide advisors with more advanced planning capabilities.

The takeaway

Firms often switch platforms to gain access to improved digital tools that can streamline complex retirement and brokerage services. For investors, these transitions are usually focused on backend upgrades that aim to provide better long-term access to portfolio data.