Jaxon Smith-Njigba Has Launched New Menu at Lumen Field
The Seattle star partnered with Levy to bring three signature food items to stadium concession stands.
Updated on Oct. 10, 2026 in Healthy Food
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Seattle Seahawks wide receiver Jaxon Smith-Njigba has collaborated with Levy to introduce the JSN Menu at Lumen Field. The collection features three rotating food items available to fans throughout the 2026 season.
Why it matters
This partnership reflects a growing trend of professional athletes collaborating with stadium hospitality providers to offer unique, curated dining experiences for local fans. By rotating specialized dishes, the initiative provides fresh culinary variety at major sporting events.
The JSN Menu features three distinct items including jerk salmon nachos, artisan breads with specialty spreads, and jicama steak noodles. These offerings are available across stadium concession levels throughout the 2026 season.
The players
Jaxon Smith-Njigba
He is a professional wide receiver for the Seattle Seahawks who collaborated with chefs to design the menu.
Levy
This hospitality company manages food and beverage operations at major sports venues across the country.
Lumen Field
It is a major multi-purpose stadium in Seattle that serves as the home field for the Seahawks.
The details
Jaxon Smith-Njigba worked directly with Levy chefs to develop the rotating menu, which includes jerk salmon nachos made with smoked salmon, Fresno peppers, and cheese sauce. Other items include breads with nectarine butter and jalapeno jam, as well as jicama steak noodles served in bone broth.
Timeline
The JSN Menu was introduced at Lumen Field in 2026.
Jerk salmon nachos are available through October 25, 2026.
Breads and JSN spreads will be served from November 2 to November 8, 2026.
Jicama steak noodles will be served from December 7 to December 25, 2026.
Culture Shift
This menu follows the precedent established by the 2025 Levy athlete-collaboration model in Atlanta, Carolina, and Detroit. It marks a broader shift toward personalized, athlete-led culinary branding within professional stadium concessions.
Seattle fans can purchase these items at various concession stands across the 100, 200, and 300 levels of the stadium. Because the items rotate throughout the season, visitors should check the specific availability dates to ensure their preferred dish is currently served.
The takeaway
Fans should plan their stadium visits according to the rotation schedule to sample all three limited-time offerings. This collaboration highlights how athletes are increasingly using their personal brands to influence the in-stadium fan experience.
Further reading
Learn more about local culinary developments in the Healthy Food section.
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Do you enjoy seeing NFL player-branded food menus at your local stadium?
