Tech Leader Launched Women-Focused Seattle Hub
The SWELL, a new co-working space in downtown Seattle, offers tailored programming for female entrepreneurs.
Updated on Oct. 6, 2026 in Remote Work
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Former tech leader Sally Revell has launched The SWELL, a networking and co-working hub for women founders based at Seattle's SURF Incubator. The space provides daytime programming and meditation sessions designed to accommodate the schedules of mid-career professionals.
Why it matters
The hub was established to create an in-person professional community for women who have left corporate roles due to misaligned caregiving needs. It specifically serves those transitioning from traditional employment to venture creation.
Membership at the hub costs $200 per month, with 40% of current participants having resigned from corporate roles and 30% reporting previous layoffs. The cohort maintains a median of 17 years of work experience.
The players
Sally Revell
She is the founder of The SWELL and a former tech leader with 25 years of marketing leadership experience.
SURF Incubator
It is a Seattle-based professional hub serving as the physical location for The SWELL's operations.
The details
The SWELL supports founders by integrating daytime sessions and meditation breaks into its weekly programming. All members currently utilize AI within their respective business operations.
Timeline
2017: The Riveter launched in Seattle.
2020: The Riveter closed its physical locations.
2024: The founder's parents died.
October 6, 2026: The SWELL hosts its official launch party.
January 2027: A custom accelerator kicks off for SWELL members.
Market Landscape
This venture highlights a resurgence in demand for dedicated physical professional spaces following the 2020 closure of The Riveter's physical locations. It positions the hub as a new entry in a market where women launched 44% of new businesses last year.
Prospective founders can access the Seattle-based hub for a monthly fee of $200. The structure specifically caters to those needing to balance venture building with active caregiving schedules.
The takeaway
The SWELL highlights a growing trend of professional hubs tailored to mid-career women balancing venture creation with personal responsibilities. These spaces aim to fill the gap left by corporate environments that often lack flexibility for caregivers.
What happens next
A custom accelerator program for members is scheduled to begin in January 2027.
Further reading
For more on how local entrepreneurs are navigating flexible office environments, visit Remote Work.
Source note: This article includes information reported by GeekWire.
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