Trans-Ocean Products Updated Surimi Snack Packaging

The company increased package sizes and added GLP-1 friendly labels to target health-conscious consumers.

Updated on Sept. 23, 2026 in Consumer Goods

Isometric editorial illustration of a generic protein snack container on a metal pedestal, symbolizing updated product packaging strategies. — Trans-Ocean Products has redesigned its Simply Surimi Snackers, increasing portion sizes and adding new labeling to appeal to consumers using GLP-1 medications. AI Illustration. Upload story photo >

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Trans-Ocean Products has increased the protein content and package size of its Simply Surimi Snackers. The update includes new GLP-1 friendly labeling intended to appeal to consumers who rely on lean proteins.

Why it matters

The company is adjusting its product line to better serve the growing segment of consumers who use GLP-1 medications and prioritize high-protein, clean-label foods.

Sales of refrigerated packaged surimi products reached nearly USD 249 million for the year ending August 9, 2026. The updated Simply Surimi Snackers now contain 12 grams of protein in a 4.3-ounce package.

The players

Trans-Ocean Products

This Bellingham-based company is a prominent manufacturer of surimi and other seafood-based consumer products.

The details

Trans-Ocean conducted legal research before adding the GLP-1 friendly label to its packaging. The company strategy specifically targets the 22 percent of U.S. households that report having a current GLP-1 medication user.

August 9, 2026: End of the annual period for recorded surimi sales data.
September 23, 2026: Official publication of the company product update.

Market Landscape

The move aligns Trans-Ocean Products with the broader industry trend of adapting consumer packaged goods to the specific health needs of GLP-1 users. By capturing this demographic, the company seeks to maintain growth in the competitive refrigerated seafood segment.

Shoppers can expect to see larger 4.3-ounce packages of Simply Surimi Snackers on store shelves with updated nutritional labeling. These changes provide consumers with more protein per serving, directly impacting purchasing decisions for those tracking their dietary intake.

The takeaway

Manufacturers are increasingly tailoring their product formulas and branding to accommodate the specific health goals of the growing GLP-1 user population. Consumers should check labels for updated protein metrics as companies pivot toward clean-label, high-protein formulations.