Rolex Opens First Stand-Alone Store in Washington

The Bellevue location is Rolex's first freestanding store in the state, opened in its Bravern shopping complex.

Updated on Nov. 3, 2026 in Openings & Closings

Shallow-focus photograph of a polished wooden display plinth behind glass, reflecting wet cedar branches under overcast sky. — Rolex opened its first freestanding store in Washington state on Bellevue's Bravern shopping campus in October, joining Prada, Hermès, and Louis Vuitton. AI Illustration. Upload story photo >

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Would you visit a luxury boutique like a new Rolex store on your next shopping trip?

Rolex has opened a 4,700-square-foot stand-alone store in Bellevue, its first in Washington state. The store is located in The Shops at The Bravern and opened in October.

Why it matters

Rolex previously sold its watches in Washington only through authorized dealers. The opening follows Rolex's 2023 acquisition of Bucherer, which added more than 100 stores to its portfolio.

The 4,700-square-foot store sits within The Shops at The Bravern, a 305,000-square-foot complex that opened in 2009. Rolex's expansion follows its 2023 acquisition of Bucherer, which added more than 100 stores, but the extraction does not state how many new Rolex locations are planned.

The players

Rolex

Rolex is a Swiss luxury watchmaker known for its high-end timepieces and its retail and dealer network worldwide.

Bucherer

Bucherer is a Swiss luxury watch retailer founded in Lucerne in 1888, which Rolex acquired in 2023.

Schnitzer

Schnitzer is a Seattle-based real estate developer that acquired the two office towers above The Shops at The Bravern in July.

The details

The Bellevue store is located alongside Prada, Hermès, Louis Vuitton, Moncler, Omega, and Gucci. Weekday hours are 11 a.m. to 7 p.m., and Sunday hours are 12 to 6 p.m.

2009: The Shops at The Bravern opened.
2023: Rolex acquired Bucherer.
2025: Microsoft vacated the two office towers above the shopping complex.
October 2026: The Bellevue Rolex store opened.

Market Landscape

Rolex's move from authorized dealers to company-operated stores in Washington follows its 2023 Bucherer acquisition, a shift toward direct control of luxury watch retail. The Bellevue opening places Rolex among the luxury brands, including Prada, Hermès, and Louis Vuitton, that anchor The Shops at The Bravern.

Bellevue shoppers can now buy Rolex watches directly at a company-operated store rather than through an authorized dealer. The store is open weekdays 11 a.m. to 7 p.m. and Sundays 12 to 6 p.m. in The Shops at The Bravern.

The takeaway

For Washington luxury watch buyers, the Bellevue store offers a direct purchasing option where previously only dealers were available. Shoppers planning a visit should note the posted weekday and Sunday hours before going.