Morgan Murphy Media Leaders Win Industry Board Seats
James Loftus joins the Washington State Association of Broadcasters board, and Melissa Luck is re-elected to the RTDNA Board.
Updated on Nov. 4, 2026 in People
James Loftus, VP-GM of KAPP-KVEW, was elected to the board of directors of the Washington State Association of Broadcasters. Melissa Luck, news director at KXLY-TV, was re-elected to the Radio Television Digital News Association Board as a Foundation trustee representative.
Why it matters
Both appointments place leaders from Morgan Murphy Media on industry governing bodies that shape broadcast policy and news standards in Washington state and nationally. The posts give the company a voice in the associations that represent local broadcasters.
Morgan Murphy Media, family-owned and operated since 1890, runs television and radio stations, websites and apps across 12 states. The extraction does not specify vote totals or term lengths for either board election.
The players
James Loftus
James Loftus is VP-GM of KAPP-KVEW and was elected to the board of directors of the Washington State Association of Broadcasters.
Melissa Luck
Melissa Luck is news director at KXLY-TV in Spokane and was re-elected to the Radio Television Digital News Association Board as a Foundation trustee representative.
Morgan Murphy Media
Morgan Murphy Media is a Madison-based, family-owned company operating broadcast stations and digital properties, with leaders serving on National Association of Broadcasters and network affiliate boards.
The details
Loftus was elected to the WSAB board of directors, while Luck was re-elected to the RTDNA Board as a Foundation trustee representative. Morgan Murphy Media, headquartered in Madison, also runs a print magazine and a nationwide digital marketing agency.
Timeline
Announcement of the industry board elections was published on November 4, 2026.
Market Landscape
Broadcast leaders from local station groups holding seats on state and national association boards is a recurring pattern in the industry. These appointments extend Morgan Murphy Media's existing presence across the National Association of Broadcasters and state broadcaster associations.
Viewers of KAPP-KVEW and KXLY-TV in Washington may see the stations' leadership more engaged in state and national broadcast policy. The extraction does not describe any change to local programming, schedules, or service.
The takeaway
Local broadcast leadership increasingly carries over into the governing bodies that set standards for the industry. Readers following Washington media can track these association boards for shifts in policy and news practice.
Further reading
Explore more People coverage tied to broadcast leadership and industry association appointments in Washington.
Source note: This article includes information reported by TV News Check.
