Honeybear Brands Launches New Honeymoon Apple Variety

The golden-hued apple variety is now shipping to retailers across the country in two-pound pouches.

Updated on Oct. 28, 2026 in Organic Food

Bold vector editorial illustration of a cluster of golden apples, evoking the fresh nature of a new agricultural product launch. — Honeybear Brands has launched its new golden-hued Honeymoon apple variety, a Honeycrisp descendant now shipping nationwide from Washington state orchards. AI Illustration. Upload story photo >

Live Poll

Would you try a new proprietary apple variety when shopping for produce?

Honeybear Brands has begun nationwide shipping of its new Honeymoon apple variety grown in Washington. This late-season release is an open-pollinated Honeycrisp cross.

Why it matters

The variety was created to satisfy retailer and consumer demand for high-quality eating experiences and healthy, fiber-rich snack options. It represents the latest development from the company's long-term varietal program.

The Honeymoon apple is sold in standard two-pound pouches. The variety was developed through the Honeybear Apple Varietal Development program over a span of more than ten years.

The players

Honeybear Brands

Honeybear Brands is a company that specializes in the production and development of various apple varieties.

The details

Grown in Washington, this golden-hued fruit is an open-pollinated descendant of the Honeycrisp apple. Its arrival follows a decade of intensive research and development focused on optimizing the consumer eating experience.

Shipping of the Honeymoon apple variety began in October 2026.

Culture Shift

The Honeymoon apple follows the market success of the Honeycrisp apple by utilizing its genetics to meet current consumer demand for premium produce. This launch reflects a broader trend of breeders developing proprietary varieties to distinguish their offerings in the marketplace.

Washington residents can expect to see these new golden-hued apples appearing on local grocery shelves this season. The two-pound packaging format is designed for convenience in home snacking and meal preparation.

The takeaway

Shoppers looking for a new snacking experience can experiment with the Honeymoon variety as it hits retail markets this fall. This apple is positioned as a fiber-rich, nutrient-dense choice for those focusing on healthy eating habits.