Bag Balm and Runamok Launch Maple Lip Balm
The Vermont-based brands have teamed up to release a new lip shimmer balm featuring real maple syrup.
Updated on Oct. 21, 2026 in Beauty
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Vermont icons Bag Balm and Runamok Maple have collaborated on a new lip shimmer balm. The product combines traditional skincare ingredients with real maple syrup to offer a unique holiday gift option.
Why it matters
This partnership highlights a growing trend of collaborations between iconic regional brands to celebrate local products. It also provides consumers with a new seasonal item that merges skincare utility with a distinct culinary flavor.
The new lip shimmer balm is priced at $5.99 and features a formulation of lanolin, squalane, and Vitamin E. It is currently available for purchase through the brand website and at select local retail locations.
The players
Bag Balm
A historic skincare company established in 1899 that manufactures its products within the state of Vermont.
Runamok Maple
A maple syrup producer founded in 2016 that operates from a facility in Fairfax, Vermont.
The details
The product fuses the moisturizing properties of Bag Balm with the maple syrup produced by Runamok Maple. The balm is designed to offer both lip care and a seasonal shimmer, drawing on the heritage of both Vermont manufacturers.
Timeline
Bag Balm began its operations in 1899.
Runamok Maple was founded in 2016.
The collaborative lip balm was released on October 21, 2026.
Culture Shift
This collaboration reflects a broader societal trend where consumers increasingly prioritize products that emphasize regional identity and heritage manufacturing. It positions both legacy and newer Vermont brands to capitalize on local pride during the holiday shopping season.
Residents and visitors can purchase the new lip shimmer balm online or at participating local retailers across the state. The $5.99 price point makes it an accessible addition to daily skincare routines or as a gift for the holiday season.
The takeaway
Collaborative products like this lip balm allow brands to reach new audiences by combining distinct product strengths. Consumers can utilize these seasonal releases to support regional businesses while accessing specialized formulations that blend utility with local flavor.
Further reading
Learn more about the latest industry trends by visiting our Beauty section.
More information
For more information on the new product, visit the Bag Balm official website.
Source note: This article includes information reported by Vermont Business Magazine.
Live Poll
Would you purchase personal care products made with local food ingredients like maple syrup?
