Miss A Opens First Virginia Store in Virginia Beach

The retailer launched its new Lynnhaven Mall location in September 2026.

Updated on Oct. 16, 2026 in Retail

Modern retail boutique interior featuring minimalist shelving, pastel cosmetic displays, and warm, bright lighting in an airy, contemporary space. — Dallas-based retailer Miss A opened its first Virginia location at the Lynnhaven Mall in Virginia Beach this September. AI Illustration. Upload story photo >

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Miss A opened its first retail store in Virginia at Lynnhaven Mall in September 2026. The new location features the company's signature selection of cosmetics, jewelry, and viral Korean skincare products.

Why it matters

The expansion into Virginia Beach represents the latest step for the Dallas-based retailer as it grows its presence toward 100 stores nationwide. The brand maintains its unique price point by focusing on in-house manufacturing and minimal traditional advertising.

Most items at the new store are priced between $1 and $1.88, reflecting the company's established pricing model. This expansion follows the company's growth to nearly 100 locations nationwide since its founding in 2013.

The players

Miss A

This is a retail company founded in 2013 that specializes in low-cost cosmetics and accessories.

Lynnhaven Mall

This is a shopping center located in Virginia Beach that recently added several new retail tenants.

The details

The store offers a mix of in-house cosmetics, accessories, and popular Korean skincare brands. Its debut at Lynnhaven Mall joins a series of recent retail additions to the shopping center, including Lush Cosmetics, Rowan, and Offline by Aerie.

Miss A was founded in Dallas, Texas, in 2013.
The Lynnhaven Mall store opened to the public in September 2026.

Market Landscape

The entry of Miss A into the Virginia market follows the broader trend of discount retailers securing high-traffic mall space to compete with premium beauty brands. This move positions the company against existing mall-based retailers like Lush Cosmetics and Aerie.

Shoppers in the Virginia Beach area can now access the company's full range of low-cost cosmetics and skincare products without ordering online. The store's pricing structure allows consumers to purchase most individual accessories for under $2.

The takeaway

The arrival of this brand provides local consumers with a new budget-friendly option for beauty and fashion accessories. Shoppers interested in viral skincare trends can now test products in person at the Lynnhaven Mall storefront.