Family Service Launches $1 Million Mental Health Campaign
The campaign responds to a Carilion assessment that named mental health care a top regional challenge.
Updated on Nov. 12, 2026 in Philanthropy
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Family Service of Roanoke Valley opened the public phase of its $1 million campaign, Mental Wellbeing for Another 125 Years, after supporters had pledged nearly $895,000, about 90% of the goal. The campaign allocates $700,000 for new mental health services for underserved people and $300,000 to renovate the organization's building.
Why it matters
The campaign responds to the most recent Carilion Community Health Needs Assessment, which named mental health care one of the region's top challenges. Funding new services for underserved residents in Roanoke addresses a gap the assessment identified.
Supporters pledged nearly $895,000 of the $1 million goal before the public phase opened, with $700,000 designated for new mental health services and $300,000 for building renovation. The source does not indicate how much of the remaining balance has been raised.
The players
Family Service of Roanoke Valley
A Roanoke-based nonprofit organization that provides family and mental health services in the Roanoke Valley and is marking its 125th year.
Carilion Clinic
A major health system based in the Roanoke Valley whose Community Health Needs Assessment identified mental health care as one of the region's top challenges.
The details
Family Service of Roanoke Valley is asking the public to help close the gap through its Mental Wellbeing for Another 125 Years campaign, with the goal set to finish by Dec. 31. Donors who give at least $125 have their name added to the Legacy Vine on FSRV's Wall of Hope, where each donor adds a leaf bearing their name.
Timeline
Dec. 1: Giving Tuesday, when the organization's year-end campaign Hope Has a Name is also underway.
Dec. 31: Target date to finish the Mental Wellbeing for Another 125 Years campaign, marking the end of FSRV's 125th year.
Market Landscape
The campaign follows the most recent Carilion Community Health Needs Assessment, which identified mental health care as a top regional challenge in the Roanoke Valley. Local nonprofits are increasingly positioning their fundraising around the specific gaps named in such hospital-led community assessments.
Roanoke-area residents who need mental health services for underserved populations stand to benefit from the $700,000 earmarked for new programs. Donors who give at least $125 can have their name added to the Legacy Vine on FSRV's Wall of Hope.
The takeaway
Local giving can directly fund mental health services for people who lack access to them, and gifts as modest as $125 are recognized on the Legacy Vine. Residents who want to support the effort can give during Giving Tuesday on Dec. 1 or before the Dec. 31 goal deadline.
What happens next
The campaign's Dec. 31 goal deadline and Giving Tuesday on Dec. 1 are the next scheduled moments for donors to contribute.
Further reading
For more on local giving efforts, explore Philanthropy coverage in the Roanoke area.
More information
Learn more about the Mental Wellbeing for Another 125 Years campaign on the Family Service of Roanoke Valley website.
Source note: This article includes information reported by Wdbj7.
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