Roanoke Broke Ground on New Hilton Convention Hotel
The city has officially launched construction on The Cade Hotel, a downtown project featuring 205 guest rooms.
Updated on Oct. 7, 2026 in Hotels
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Roanoke officials held a groundbreaking ceremony for The Cade Hotel, a new Hilton-branded facility located at 600 South Oak Street. The development combines a privately operated hotel with a publicly owned convention center.
Why it matters
The project represents a strategic effort by Roanoke to drive downtown economic development through an investment supported by voters. The city anticipates long-term financial benefits through sales tax rebates generated by the site.
The development at 600 South Oak Street will feature 205 guest rooms. The project is backed by a $62 million voter-approved bond and state-level Qualified Hotel Project funding.
The players
Hilton
Hilton is a global hospitality company that will own and operate the new hotel portion of the development.
The Cade Hotel
The Cade Hotel is the designated brand name for the new lodging facility currently under construction in downtown Roanoke.
The details
Construction on the site began in August 2026 to facilitate this mixed-use development. While Hilton will manage the hotel operations, the convention center component will remain under public ownership.
Timeline
May 2025: Voters approved the $62 million bond.
August 2026: Construction began on the project.
October 7, 2026: The city held a groundbreaking ceremony.
Travel Outlook
This development follows the financing model established by the state's Qualified Hotel Project program to incentivize urban hospitality infrastructure. The project aligns with regional efforts to use convention centers as catalysts for sustained downtown tourism and economic activity.
Travelers and event planners can expect the addition of 205 new guest rooms to the downtown Roanoke inventory upon completion. Residents will see local tax revenue potentially bolstered by the decade-long sales tax rebate structure associated with this site.
The takeaway
The city expects to receive sales tax rebates for a decade as part of the financial structure for this new downtown anchor. Investors and residents should monitor the construction timeline for updates on when the facility will begin accepting guests and hosting conventions.
Further reading
For more on lodging developments in the region, check out our Hotels section.
Source note: This article includes information reported by Cross Timbers Gazette | Southern Denton County | Flower Mound | News.
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