Bota Latina to Open New Richmond Store November 7
The western wear retailer is expanding to Midlothian Turnpike with a new shop featuring a custom hat bar.
Updated on Oct. 27, 2026 in Openings & Closings
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Bota Latina will open a new retail location at 7419 Midlothian Turnpike in Richmond on Nov. 7, 2026. This expansion follows the success of existing shops in Richmond and Woodbridge.
Why it matters
The company is opening the new storefront to meet growing demand from Northern Virginia customers. It marks the third location for the retailer since it was founded in 2010.
The Richmond shop currently stocks over 1,000 pairs of boots sourced from artisans in León, Guanajuato. Pricing at the store ranges from $150 for standard boots up to $1,000 for premium beaver felt cowboy hats.
The players
Bota Latina
A western wear retailer known for sourcing artisanal boots from León, Guanajuato and providing custom hat services.
The details
The new storefront offers a custom cowboy hat bar where shoppers can shape hats, select brims, and add branding. While the new location introduces American western brands, the original Hull Street shop will continue to focus exclusively on Mexican-made western wear.
Timeline
2010: Bota Latina launches its business.
2016: The Hull Street shop opens in Richmond.
2022: The company expands with a second location in Woodbridge.
Nov. 7, 2026: The new Midlothian Turnpike store is scheduled to open.
Market Landscape
The opening follows a pattern set by the growth of specialty boutique retail in suburban corridors, as the brand scales its footprint to meet regional interest. This move positions Bota Latina to capture increased foot traffic in the Richmond area compared to its legacy locations.
Customers visiting the Midlothian Turnpike location can access custom hat services starting at $60. The original Hull Street store remains open for those seeking the traditional inventory of Mexican-made western wear.
The takeaway
Shoppers looking for custom western apparel should prepare for the store opening by identifying their preferred hat styles and materials. The addition of a hat bar allows for a more personalized shopping experience compared to traditional retail outlets.
Further reading
For more on local retail developments, visit Richmond Openings & Closings.
Source note: This article includes information reported by Axios.
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