Which Wich to Open in Richmond in January 2027
The sandwich franchise will return to the Richmond area with a new location at Chesterfield Towne Center.
Updated on Oct. 20, 2026 in Openings & Closings
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Which Wich is set to return to the Richmond area with a planned opening at Chesterfield Towne Center in January 2027. The upcoming shop will occupy the former site of a Jimmy John's.
Why it matters
The company identified the Richmond region as a strong market for its brand, prompting this return following the closure of its previous local shops.
The new franchise location secured a building permit filed with the county to operate in the space previously held by Jimmy John's. This follows the closure of the final two Which Wich stores in the Richmond area during the spring of 2025.
The players
Don Carden
He is a franchisee who will operate the new Which Wich location and brings management experience from his time with MKG Enterprises.
Carolyn Carden
She is a co-franchisee for the new Which Wich establishment in Richmond.
The details
Franchisees Don and Carolyn Carden will operate the new establishment, bringing the sandwich chain back to the market. Don Carden will utilize his previous management experience with MKG Enterprises to oversee the site.
Timeline
Spring 2025: The last two Richmond area Which Wich stores closed their doors.
January 2027: The new Which Wich at Chesterfield Towne Center is scheduled to open.
Market Landscape
The return of this brand mirrors the ongoing efforts of retail centers to revitalize food court spaces through new franchise operators. This move positions the chain to reclaim its footprint in the regional market by occupying space left vacant by a competitor.
Local diners will gain a new sandwich option starting in early 2027 at the Chesterfield Towne Center. The opening marks a change for shoppers who have been without a local Which Wich location since the spring of 2025.
The takeaway
The chain's return highlights how quickly vacant retail spaces can be reoccupied by interested franchisees. Residents looking for brand-specific dining options should watch for the official opening date in January 2027.
Further reading
For more updates on new businesses entering the area, explore the Richmond Openings & Closings section.
Source note: This article includes information reported by Richmond BizSense.
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