PolyFrames Hosted First Battle of the Bricks
The Richmond store invited twelve competitors to build medieval structures in a timed challenge.
Updated on Oct. 2, 2026 in Openings & Closings
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PolyFrames held its first Battle of the Bricks Lego competition on September 22, 2026, at The Dungeon in Richmond. The event challenged participants to build original designs based on a medieval theme within 45 minutes.
Why it matters
The event was organized by the store owner to foster a more interactive, community-focused environment for local enthusiasts. By hosting competitive challenges, the retailer aims to deepen local engagement with their products.
Twelve competitors participated in the event, working for 45 minutes to construct their entries. Winners were awarded gift certificates valued between $25 and $50.
The players
PolyFrames
This local retailer has been operating in Richmond since it opened in 2024.
Noah Shubert
He was the recipient of the overall category award for his Lego construction.
Austin Alenskis
He was recognized as the winner of the most creative category at the competition.
Barbie Sparks
She was awarded the prize for the most original build during the challenge.
The details
Competitors searched through tubs of Lego pieces to assemble their structures before judges evaluated the finished works. The store owner introduced the challenge to build a stronger connection with the Richmond community.
Timeline
PolyFrames opened its doors in 2024.
Competition rules were explained to participants at 6 p.m. on September 22, 2026.
Noah Shubert's winning build will be displayed in the store next month.
Market Landscape
The competition follows a pattern set by the industry-wide trend of using in-store experiential activities to drive customer engagement. This move helps the retailer differentiate itself from online competitors by offering unique, localized experiences.
Customers can expect more interactive events that may offer opportunities for prizes and shop credit in the future. The store plans to showcase winning builds, providing an ongoing reason for shoppers to visit the retail space.
The takeaway
Retailers are increasingly utilizing competitive community events to transform store traffic into long-term customer relationships. Shoppers interested in participating should look for future announcements regarding store-hosted challenges.
Further reading
Learn more about the latest business developments in Richmond Openings & Closings.
More information
View store updates and event information on the PolyFrames store website.
Source note: This article includes information reported by Western Wayne News.
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