WRIC Launched Digital-First Show WRIC Now at Noon
The new Richmond program features a podcast-style format covering daily news and local water cooler topics.
Updated on Sept. 28, 2026 in Television
WRIC has debuted a new digital-first news program titled WRIC Now at Noon. The show offers viewers a fresh, podcast-style perspective on daily headlines and trending local topics.
Why it matters
This program provides Richmond residents with a flexible, digital-accessible way to stay informed on local news during the midday hour. It represents an evolution in local media delivery by prioritizing a streaming-first approach.
The program airs every weekday at 12 p.m. It is accessible exclusively through the station's digital channels, including the official WRIC website and the dedicated WRIC+ Originals page.
The players
WRIC
WRIC is a television broadcasting station based in Richmond, Virginia, that produces local news and original programming.
The details
The program utilizes a conversational, podcast-style format designed to fit into the schedules of busy viewers. It focuses on a mix of significant daily news stories and lighter water cooler segments.
Timeline
September 28, 2026: WRIC Now at Noon officially launched.
Weekdays at 12 p.m.: The show airs on a regular daily schedule.
Industry Dynamics
This launch follows the industry-wide shift toward digital-first streaming news services as local stations seek to capture non-traditional broadcast audiences. By moving away from purely linear broadcast models, the station positions itself to better compete in a crowded digital landscape.
Local viewers can now access news coverage through their mobile devices or browsers at midday without needing a traditional cable subscription. The on-demand nature of the content allows residents to catch up on the day's events at their convenience.
The takeaway
Embracing a digital-first model allows local stations to provide more flexible viewing options for their audience. Residents can incorporate this short-form content into their lunch break routines for a quick daily update.
Further reading
For more updates on local media, visit the Television section.
Source note: This article includes information reported by 8News.
