Catalytic Generators Will Exhibit at IFPA Show
The Norfolk-based company will showcase its fruit-ripening technology at the October event in Orlando.
Updated on Oct. 12, 2026 in Organic Food
Live Poll
Does increased international business competition in your area lead to better product availability for you?
Catalytic Generators will mark its 45th year exhibiting at the IFPA Global Produce & Floral Show starting October 14, 2026. The Norfolk-based firm will use the event to highlight its ethylene application solutions for the fresh produce industry.
Why it matters
The company seeks to increase brand awareness and expand its international footprint, specifically targeting new European markets. This move follows recent strategic partnerships and event participation aimed at growing its global reach.
Catalytic Generators is marking its 45th year as an exhibitor and will be stationed at booth #3235. The company brings over 50 years of specialized experience in commercial ethylene application and fruit-ripening.
The players
Catalytic Generators
This Norfolk-based company specializes in fruit-ripening technology and ethylene application.
IFPA Global Produce & Floral Show
This is an international industry event held in Orlando, Florida, for produce and floral professionals.
Brancato srl
This company partnered with Catalytic Generators to facilitate distribution expansion in Italy.
QA Supplies
This firm is a business partner that will share a booth with Catalytic Generators at the upcoming trade show.
The details
Company representatives will attend the show in Orlando alongside partner QA Supplies to demonstrate their ripening systems. The organization is simultaneously expanding its European presence through a new partnership with Brancato srl in Italy and existing operations in Germany and the Netherlands.
Timeline
The IFPA Global Produce & Floral Show begins on October 14, 2026.
The IFPA Global Produce & Floral Show concludes on October 16, 2026.
A European operator is scheduled to switch to the company's system in 2027.
Culture Shift
This move reflects the ongoing international expansion of US-based ethylene-ripening technology providers into the European Union. Catalytic Generators is capitalizing on the global demand for standardized fruit-ripening by pairing with local distributors to bridge regional regulatory gaps.
The company's continued growth as a Norfolk-based exporter demonstrates local manufacturing expertise in the global food supply chain. While the exhibition is targeted at industry professionals, the expansion ensures that the firm remains a significant player in international agricultural commerce.
The takeaway
Companies looking to expand internationally often leverage established trade shows to build direct connections with foreign operators. Businesses can use this approach to test new markets and navigate regional regulatory landscapes through strategic local partnerships.
What happens next
A European operator is scheduled to transition to the company's new ethylene system in 2027.
Further reading
For more on the industry standards guiding modern produce handling, visit Organic Food.
Source note: This article includes information reported by Perishable News.
Live Poll
Does increased international business competition in your area lead to better product availability for you?
