Caesars Virginia Opened New Visitor Center

The 600-square-foot facility offers digital itineraries to encourage casino guests to explore local Danville businesses.

Updated on Oct. 9, 2026 in Gambling

Caesars Virginia Opened New Visitor Center

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Caesars Virginia has launched an on-site visitor center designed to bridge the gap between casino tourism and the city's broader economic offerings. The new 600-square-foot space provides guests with information on local attractions to encourage longer stays in the region.

Why it matters

The initiative seeks to capitalize on the venue's massive annual foot traffic to support local shops and the River District. By directing visitors toward community experiences, the city aims to turn casino trips into extended regional stays.

The new 600-square-foot center is open seven days a week from 9 a.m. to 5 p.m. Caesars Virginia currently attracts approximately two million guests annually.

The players

Caesars Virginia

This major gaming and resort destination hosts approximately two million guests per year.

Visit SoSi

This regional tourism brand was established in 2023 to promote the local area.

The details

Equipped with digital kiosks, the center allows guests to build custom itineraries and send them directly to mobile devices. Staff are stationed to assist visitors, bridging the gap between the casino property and the River District located about 10 minutes away.

In 2012, Danville reduced its tourism department to cut costs.
The city re-established its tourism department in 2021.
The Visit SoSi tourism brand launched in 2023.
Caesars casino officially opened in Danville in 2024.
The new visitor center opened with a ceremony in October 2026.

Culture Shift

This development marks a pivot toward integrated tourism after Danville cut its department in 2012 to reduce expenses. The current strategy reflects a modern effort to leverage large-scale entertainment investments to boost local small business visibility.

Visitors can now utilize digital kiosks to discover local artisan products and neighborhood destinations without leaving the casino grounds. This streamlined process allows travelers to plan excursions to the River District during their stay.

The takeaway

Travelers looking to maximize their trip can use the digital kiosks to find off-property activities that support the local economy. Visitors should check the current operating hours of 9 a.m. to 5 p.m. before heading to the center to plan their itinerary.