Spirit Christmas to Open Two Virginia Stores

The seasonal retailer is expanding its reach into Virginia with new locations in Colonial Heights and Manassas.

Updated on Oct. 20, 2026 in Openings & Closings

Suburban storefront exterior adorned with holiday garlands, wreaths, and large snowflake ornaments under bright midday sun. — Spirit Christmas will launch its first two Virginia locations in Colonial Heights and Manassas this November, marking the retailer's seasonal expansion. AI Illustration. Upload story photo >

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Spirit Christmas will launch its debut Virginia stores in November 2026. The new locations in Colonial Heights and Manassas are part of the brand's larger national expansion into 15 states.

Why it matters

The company's expansion highlights the growing retail strategy of leveraging seasonal pop-up concepts during the holiday shopping months. By transitioning existing Spirit Halloween spaces, the retailer aims to capitalize on established foot traffic.

Spirit Christmas is opening 44 new locations in 2026 across 15 states during its third year of operation. The Virginia expansion includes two stores, with the Colonial Heights site replacing a previous Spirit Halloween.

The players

Spirit Christmas

A seasonal retail chain that specializes in holiday-themed merchandise including decorations, gifts, and apparel.

The details

The Colonial Heights store is located at Southgate Square near Southpark Mall and next to Burlington. These retail locations feature various interactive displays, including the Candy Cane Express, and sell a mix of apparel, gifts, and holiday décor.

October 31, 2026: Spirit Halloween closes its Colonial Heights location.
November 6, 2026: The Spirit Christmas store opens in Colonial Heights.
November 2026: The Manassas store is scheduled to open.

Market Landscape

The brand's growth follows the seasonal pop-up retail model by utilizing short-term real estate leases to maximize visibility during high-traffic holiday months. This strategy allows the company to rapidly scale its footprint compared to traditional year-round retailers.

Shoppers in Colonial Heights and Manassas will gain access to new holiday-specific inventory starting in November. Those accustomed to the prior Spirit Halloween location in Colonial Heights will see the space rebranded for the upcoming holiday season.

The takeaway

The arrival of these stores signals an effort to capture local holiday spending through themed pop-up experiences. Residents looking for festive goods can expect these locations to remain open throughout the primary holiday shopping season.