Holiday Oil Opens 79th Store in Tooele

The new Tooele location is the chain's second in the city and features Holiday-branded fuel and a Blue Bell ice cream drive-thru.

Updated on Nov. 2, 2026 in Openings & Closings

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Holiday Oil officially opened its 79th store in Tooele on Oct. 22, its second location in the city. A Halloween-themed grand opening celebration followed on Oct. 30.

Why it matters

The opening expands the family-owned, locally operated chain's footprint in Tooele, giving residents another option for Holiday-branded fuel and convenience offerings.

The Tooele store is Holiday Oil's 79th location, and its Fuel Day promotion on Oct. 27 offered up to 50 cents per gallon off per transaction. The company did not disclose sales volume or customer traffic for the new site.

The players

Holiday Oil

Holiday Oil is a family-owned, locally operated fuel and convenience store chain founded in 1964 that operates its 79th store in Tooele.

Jerry Wagstaff

Jerry Wagstaff founded Holiday Oil in 1964, establishing the family-owned chain that now operates 79 stores.

The details

The Tooele store opened Oct. 22 with Holiday-branded fuel and a drive-thru featuring Blue Bell ice cream. The grand opening celebration on Oct. 30 ran from 11 a.m. to 3 p.m. and included a trunk-or-treat-style event and costume parade.

Oct. 22: New Tooele store officially opens.
Oct. 27: Fuel Day discounts offered to customers.
Oct. 30: Halloween grand opening celebration held from 11 a.m. to 3 p.m.

Market Landscape

Holiday Oil, founded in 1964 by Jerry Wagstaff, has grown to 79 stores while remaining family-owned and locally operated. The Tooele opening extends that multi-decade expansion in a regional fuel and convenience market.

Tooele drivers now have another Holiday-branded fuel option, including Fuel Day-style discounts that the chain has offered in its promotions. Residents can also grab Blue Bell ice cream at the site's drive-thru.

The takeaway

Local business expansions like this one show how family-owned chains can grow while staying rooted in their communities. Shoppers can compare promotions and loyalty program discounts before filling up.