BYU Football Helmets Add Trucordia Logo
BYU Athletics has signed a multi-year deal placing insurance brokerage Trucordia's logo on the back of Cougar football helmets, debuting against Utah.
Updated on Nov. 5, 2026 in Latter-Day Saints
BYU Athletics announced a multi-year agreement with Lindon, Utah-based insurance brokerage Trucordia to place its logo on the back of BYU football helmets. The Trucordia logo will first appear when BYU plays Utah at Rice-Eccles Stadium on Saturday at 10 a.m. MST on ABC.
Why it matters
The deal adds a new corporate sponsor to BYU's football program, which already displays the Big 12-Monster Energy co-branded logo and the Entrata jersey patch. It reflects continued sponsorship growth in college athletics around a high-profile matchup between nationally ranked teams.
The helmet logo placement is on the back of the helmets as helmet bumper branding, and the Trucordia relationship dates to 2024. The financial value of the agreement and its length beyond 'multi-year' were not disclosed.
The players
Trucordia
Trucordia is an insurance brokerage headquartered in Lindon, Utah, that has partnered with BYU Athletics since 2024.
Entrata
Entrata is a Utah-based company that specializes in property management software and sponsors BYU's jersey patch.
The details
Trucordia, an insurance brokerage headquartered in Lindon, Utah, will have its logo placed on the back of BYU football helmets under the agreement announced Thursday. BYU's uniforms already feature two jersey patches, the Big 12-Monster Energy co-branded logo and the Entrata jersey sponsor.
Timeline
2024: Trucordia began partnering with BYU Athletics.
Thursday, November 5, 2026: BYU announced the helmet sponsorship.
Saturday, November 7, 2026, 10 a.m. MST: Trucordia logo debuts against Utah on ABC.
Roadmap
BYU's uniform now carries the Big 12-Monster Energy co-branded patch alongside the Entrata jersey sponsor, and the Trucordia helmet logo extends that pattern of commercial branding onto the program's most visible equipment. The move follows a broader trend in which conference and program uniforms increasingly carry paid corporate marks.
The Trucordia logo will be visible on BYU helmets when the team plays Utah on Saturday at 10 a.m. MST on ABC, giving viewers a concrete look at the new sponsorship. Fans watching the broadcast will see the helmet branding on the program's most prominent equipment from the first game it appears.
The takeaway
Corporate sponsorship of college football equipment is expanding beyond jerseys to helmets, and the BYU-Trucordia deal shows how programs are layering new partners onto their most visible gear.
Further reading
For more on the university's community life, see Latter-Day Saints coverage from Provo.
