BYU Athletes Have Launched Popular YouTube Channel
Three BYU distance runners are documenting their collegiate training and athletic success on their New Standard channel.
Updated on Oct. 5, 2026 in Track & Field
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BYU track and cross country athletes Tayvon Kitchen, Isaac Hedengren, and Carter Cutting have built a YouTube channel called New Standard. The trio shares behind-the-scenes footage of their daily lives and rigorous training as high-level NCAA competitors.
Why it matters
The channel highlights the growing intersection between collegiate athletic performance and content creation. By showcasing their preparation, the athletes offer fans a transparent look at the demanding schedules required to compete at a championship level.
The trio has secured three Big 12 titles and nine All-American awards throughout their tenure. Individual milestones include Carter Cutting winning the NCAA indoor mile championship and Isaac Hedengren becoming the 7th athlete in Utah history to break four minutes.
The players
Tayvon Kitchen
He is a BYU track and cross country athlete who placed 8th in the 5k indoors and 14th in the 5k outdoors last year.
Isaac Hedengren
He is a BYU distance runner and the 7th athlete in Utah history to break four minutes in the mile.
Carter Cutting
He is a BYU track athlete who won the 2026 NCAA indoor mile championship.
The details
The athletes chose the name New Standard to reflect the intensity of their workouts, which they now capture on film for their followers. The group continues to balance these content efforts with a high-stakes competition schedule.
Timeline
March 2026: Carter Cutting won the NCAA indoor mile championship.
September 19, 2026: Tayvon Kitchen placed third at the John McNichols Invitational.
October 9, 2026: The athletes compete at the Nuttycombe Invitational.
Season Trajectory
This venture represents a broader trend of student-athletes building personal brands alongside their competitive careers. As the trio prepares for the Nuttycombe Invitational, their success on the track remains a central driver of their channel's growth and audience engagement.
The athletes will compete at the Nuttycombe Invitational in Madison, Wisconsin, on October 9. Their upcoming performance in this event will serve as a key marker for their current season standings and momentum following strong results earlier this year.
The takeaway
Student-athletes are increasingly using digital platforms to humanize their intense training regimens for a wider audience. Following these channels provides fans with a unique perspective on the preparation required to achieve NCAA championship titles.
Further reading
Learn more about the latest developments in collegiate athletics at Track & Field.
Source note: This article includes information reported by BYU Daily Universe.
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