Official Stick Reviews Hosts Ogden Fantasy Gathering
Social media creators Boone Hogg and Logan Jugler brought their viral project to a fantasy-themed event on Rainbow Trail.
Updated on Oct. 25, 2026 in Other — General
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Boone Hogg and Logan Jugler, the creators behind the viral Official Stick Reviews social media page, hosted a fantasy-themed hiking event on Rainbow Trail in Ogden. The gathering encouraged local residents to dress in costume while searching for sticks along the trail.
Why it matters
The event, held in partnership with Visit Ogden, aimed to promote outdoor recreation and community engagement among the creators' massive online following. It highlights a growing trend of digital content creators translating virtual influence into physical, local community gatherings.
The Official Stick Reviews social media page maintains a following of over 3.3 million Instagram followers. This follows the creators' previous 2026 Coolest Stick Tournament, which drew approximately 100 participants to Salt Lake City.
The players
Boone Hogg
He is one of the co-founders of the Official Stick Reviews social media page.
Logan Jugler
He is a co-founder of the Official Stick Reviews social media page.
Visit Ogden
This is a local organization that promotes tourism and community outdoor activity in Ogden.
The details
Participants utilized the fantasy theme to interact with the creators, Boone Hogg and Logan Jugler, during the hike. The event effectively turned the simple act of searching for interesting sticks into a communal, costumed experience.
Timeline
The creators conducted their first stick review on a Utah trail in 2023.
A Coolest Stick Tournament was held in Salt Lake City in 2026.
The fantasy-themed gathering took place in Ogden during October 2026.
Industry Dynamics
This event reflects the broader shift toward creator-led experiential tourism, where digital personalities utilize their reach to drive local engagement. It follows a pattern of influencers moving from strictly online content to physical activations in collaboration with regional tourism boards.
Residents and fans can engage with social media creators in person during these public outdoor events held on local trails. This provides followers with a unique, cost-free opportunity to participate in the content creation process directly within their community.
The takeaway
Engaging in local outdoor activities can foster community connection and provide a fresh way to enjoy familiar regional trails. Residents looking for unique recreational opportunities should follow local tourism updates for potential future creator-led events.
Further reading
Learn more about local community trends in the Ogden Other — General section.
Source note: This article includes information reported by ABC 4.
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