Chloris Colors Scales Bio-Based Denim Dye Production
The Utah-based company secures commercial orders for its plant-based blue dye used in global indigo denim manufacturing.
Updated on Oct. 29, 2026 in Organic Food
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As of October 2026, Utah-based Chloris Colors has successfully achieved industrial-scale production for its bio-based denim dye, Claessen Blue. The company recently secured commercial orders from Gap China and YeeHoO.
Why it matters
By eliminating the need for sodium hydrosulfite and utilizing renewable plant-based feedstock, this dye provides a chemical alternative that meets stringent global sustainability standards for textile manufacturing. These certifications offer brands and mills a verified framework to adopt cleaner production methods without requiring new infrastructure.
The dye is produced using 100 percent renewable plant-based feedstock and holds a four-star rating under the TÜV Austria OK biobased certification scheme. Five mill partners are currently developing fabrics using this technology.
The players
Chloris Colors
This Utah-based company specializes in the engineering and production of sustainable, bio-based dyes for the textile industry.
Gap China
A major apparel retailer that has integrated sustainable material inputs into its regional manufacturing supply chain.
YeeHoO
An apparel brand that has moved to adopt bio-based chemical inputs for its denim production requirements.
Artistic Milliners
A prominent denim fabric manufacturer that collaborates on sustainable textile innovation and garment development.
AGI Denim
A textile mill partner focused on testing and implementing new sustainable dyeing technologies for global denim production.
The details
Mills can integrate Claessen Blue into existing denim production lines by adjusting processes rather than replacing machinery. Chloris Colors coordinates directly with textile mills and global brands to align on performance and color targets before final fabric testing.
Timeline
Chloris secured commercial orders from Gap China and YeeHoO during 2026.
Artistic Milliners and AGI Denim presented garments made with the dye in Amsterdam in October 2026.
Culture Shift
The adoption of this dye follows a pattern set by GOTS 7.0 standards, which mandate strict chemical input requirements for global textile production. Chloris Colors aligns its product development with these benchmarks to ensure compatibility with modern organic fabric supply chains.
As this technology scales, consumers may see more denim products labeled with bio-based credentials in major retail stores like Gap. These changes impact shoppers by providing more sustainable clothing options that utilize renewable inputs rather than traditional synthetic chemicals.
The takeaway
The move toward bio-based dyeing represents a shift in how the fashion industry manages the environmental footprint of denim production. For consumers, choosing brands that partner with suppliers using certified bio-based inputs is a practical way to support more sustainable textile manufacturing.
Further reading
Learn more about the latest innovations in sustainable textile inputs on the Organic Food section of our site.
Source note: This article includes information reported by WWD.
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