Nacols Jewelry Hosts 1889 Cake And Coffee Bar
The Wichita Falls jewelry store features an on-site bakery that has operated for two and a half years.
Updated on Oct. 15, 2026 in Desserts
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Nacols Jewelry operates 1889 Cake and Coffee Bar, an on-site bakery located at 2510 Mallard Drive in Wichita Falls. The bakery opened approximately two and a half years ago as a tribute to the family business that began in 1889.
Why it matters
The business owners integrated the bakery into their jewelry store to participate in the full life cycle of their customers. This dual-model approach allows the family to serve clients for both their jewelry needs and special event celebrations.
Custom six-inch cakes, which serve approximately 10 people, start at $30, while wedding cake pricing ranges from $55 for single-tier options to $475 for four-tier cakes. The bakery operates Monday through Saturday from 7 a.m. to 6 p.m.
The players
Nacols Jewelry
This family-owned business has been operating since 1889 and is located at 2510 Mallard Drive.
1889 Cake and Coffee Bar
This on-site bakery operates within the jewelry store and offers custom wedding cakes and coffee.
The details
Located in a space that previously housed Zocalo's Mexican Restaurant, the bakery sits to the left of the main jewelry store floor. The shop offers formal taste-testing sessions for wedding couples and currently has eight weddings scheduled across mid-October dates.
Timeline
The family jewelry business was established in 1889.
Nacols Jewelry moved into the current Mallard Drive building in 2022.
The 24 Karat Kids fundraiser event is scheduled for October 17, 2026.
Culture Shift
The business follows the retail trend of experiential or hybrid service business models by integrating a professional bakery with a traditional jewelry storefront. This strategy reflects a broader move toward creating multipurpose destinations that cater to multiple consumer life events.
Customers can visit the bakery at 2510 Mallard Drive from Monday through Saturday for cake orders or taste-testing consultations. The availability of both custom jewelry and wedding cakes offers a convenient one-stop service for local wedding planning.
The takeaway
Integrating multiple business types allows companies to deepen their relationship with local patrons throughout their personal milestones. Owners looking to diversify their income streams may find success in co-locating services that share a common customer demographic.
What happens next
The store is scheduled to host its annual 24 Karat Kids fundraiser on October 17, 2026.
Further reading
Discover more local options in Wichita Falls Desserts.
Source note: This article includes information reported by Wichita Falls Times Record News.
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