Hello Bello Will Lay Off Waco Staff
The diaper manufacturer plans to cut 67 positions at its Texas plant this November.
Updated on Oct. 1, 2026 in Child Care
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Hello Bello will lay off 67 employees at its Waco facility on Nov. 27, 2026. The company is shutting down its local diaper manufacturing lines as part of a transition to third-party sourcing.
Why it matters
The layoffs follow the company's 2023 bankruptcy filing and subsequent acquisition by Hildred Capital Management. This move signals a significant operational shift for the brand, which launched its Waco site in 2021.
The Waco site occupies 312,000 square feet within a former Kimberly-Clark building. While diaper manufacturing will cease, the facility will continue to handle shipping and the production of wipes and personal care items.
The players
Hello Bello
This company is a producer of baby and personal care products that filed for Chapter 11 bankruptcy in late 2023.
Texas Workforce Commission
This state agency manages workforce development and receives notifications regarding mass layoffs and business closures.
Hildred Capital Management
This investment firm acquired Hello Bello following the company's bankruptcy proceedings.
Kimberly-Clark
This multinational personal care corporation is the previous occupant of the Waco facility building.
The details
The company notified the Texas Workforce Commission of the planned workforce reduction on Sept. 28, 2026. Operations at the Waco facility, which began in 2021, are being scaled back as production is moved to external partners.
Timeline
The Waco facility launched its manufacturing operations in 2021.
Hello Bello filed for Chapter 11 bankruptcy in late 2023.
Company officials notified the Texas Workforce Commission of layoffs on Sept. 28, 2026.
The planned staff layoffs are scheduled to take effect on Nov. 27, 2026.
Culture Shift
The downsizing reflects a broader move among consumer goods brands to transition away from owned manufacturing assets toward third-party logistics. This strategy aims to stabilize operations following financial distress and the challenges inherent in high-overhead production environments.
Waco residents may see shifts in the local job market as 67 employees face displacement following the announcement. Families who use Hello Bello products should not see changes to availability, as the brand plans to continue operations for its wipes and personal care lines.
The takeaway
Companies undergoing post-bankruptcy restructuring often prioritize lean supply chains over internal production capabilities. Consumers should note that these operational changes are typical of brands working to recover profitability under new ownership.
Further reading
For more information on the local industry landscape, visit the Child Care section.
Source note: This article includes information reported by Kwtx.
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