Nike Becomes Official Partner of San Antonio Marathon
The global sportswear brand joins the race as official brand partner ahead of the second annual event weekend in December.
Updated on Nov. 5, 2026 in Running
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Nike has been named the official brand partner of the San Antonio Marathon. The second annual race weekend is scheduled for December 4 through December 6, with registration open for the 5K, half marathon and full marathon.
Why it matters
The partnership ties a major global brand to a fast-growing local race following a sold-out inaugural year. It signals continued momentum for the event as San Antonio builds its profile as a destination for distance running.
The inaugural 2025 race sold out with 18,544 registered runners and generated an estimated $22 million in economic impact, filling nearly 11,000 hotel room nights. The financial terms of the Nike partnership and the 2026 registration target were not disclosed.
The players
Nike
Nike is a global sportswear and athletic footwear company headquartered in Beaverton, Oregon, known for its running shoe and apparel lines.
San Antonio Marathon
The San Antonio Marathon is a city-hosted running event that held its inaugural race in 2025 and sold out its field of 18,544 runners.
The details
Nike was named the official brand partner of the San Antonio Marathon, which offers 5K, half marathon and full marathon distances. Registration for the upcoming race weekend is available at sanantoniomarathon.com.
Timeline
2025: Inaugural San Antonio Marathon sells out with 18,544 runners.
December 4-6, 2026: Second annual San Antonio Marathon race weekend.
Season Trajectory
The partnership builds on the inaugural 2025 sellout of 18,544 runners, suggesting the San Antonio Marathon is establishing itself as a major fixture on the regional distance-running calendar. A global brand joining at this stage signals growing commercial confidence in the event's second edition.
Runners can register now for the 5K, half marathon or full marathon at sanantoniomarathon.com before the December 4-6 race weekend. Given the inaugural sellout, early registration is likely to be the most reliable way to secure a spot.
The takeaway
Runners planning to join the second annual race should register early, since the inaugural event sold out with 18,544 participants. The December timing also gives training schedules a clear target to build toward.
What happens next
The second annual San Antonio Marathon race weekend takes place December 4 through December 6, 2026.
Further reading
Explore more Running coverage to see how major races like this one are shaping the sport.
More information
Register for the 5K, half marathon or full marathon at San Antonio Marathon official site.
Source note: This article includes information reported by KSAT.
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