Chasing Camilla to Open Downtown San Antonio Store
The clothing business relocates to 507 E. Houston St. on November 1.
Updated on Oct. 30, 2026 in Openings & Closings
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Clothing brand Chasing Camilla will open a new retail location at 507 E. Houston St. in San Antonio on Nov. 1, 2026. Founder Melissa Rojas is moving her shop to this new storefront near the Alamo.
Why it matters
The relocation follows a challenging year for small retailers after the bankruptcy filing of the Painted Tree boutique where Rojas previously operated. The move marks a shift to a standalone space for the business.
Founded in 2017, the company is establishing its new flagship presence at 507 E. Houston St. following the April 2026 bankruptcy of Painted Tree.
The players
Melissa Rojas
She is the founder of the clothing business Chasing Camilla.
James Talarico
He is a political candidate whose name is featured on company shirts.
Gina Hinojosa
She is a political candidate whose name is featured on company shirts.
The details
Chasing Camilla produces guayaberas, including shirts featuring the names of political candidates James Talarico and Gina Hinojosa. Melissa Rojas founded the company to support her family and continues to sell through both her physical store and website.
Timeline
Melissa Rojas founded the business in 2017.
Painted Tree boutique filed for bankruptcy in April 2026.
The new storefront officially opens on Nov. 1, 2026.
Market Landscape
This move follows the 2026 Painted Tree bankruptcy filing that disrupted operations for many small boutique owners. It reflects a broader trend of independent retailers moving into independent storefronts to gain greater control over their business environment.
Customers can now visit the new downtown storefront near the Alamo starting in November. The brand will continue to offer its full catalog of guayaberas through both this physical location and its established online shop.
The takeaway
Small business owners often face significant pivots when their retail partners undergo financial restructuring. Transitioning to a dedicated storefront can provide more stability for those managing a brand through shifting market conditions.
Further reading
For more on new businesses arriving in the region, explore Openings & Closings.
Source note: This article includes information reported by San Antonio Current.
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