Spurs And H-E-B Launch New Commercial Series
The annual partnership returns for the 2026-27 season featuring new player spots and youth court funding.
Updated on Oct. 21, 2026 in Basketball
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The San Antonio Spurs and H-E-B have officially released their latest series of television commercials for the 2026-27 basketball season. The first spot in the new lineup is titled Hardball.
Why it matters
Beyond the entertainment value of the commercials, the partnership continues to invest in the local community by committing $500,000 to fund new youth basketball courts throughout Texas.
The partnership, which began in 2004, has committed $500,000 toward youth basketball court construction. The new commercial series features six players, including Victor Wembanyama and De'Aaron Fox.
The players
San Antonio Spurs
The San Antonio Spurs are a professional basketball team competing in the National Basketball Association.
H-E-B
H-E-B is a supermarket chain headquartered in San Antonio that operates throughout Texas.
Victor Wembanyama
Victor Wembanyama is a professional basketball player currently playing for the San Antonio Spurs.
The details
The commercial series stars Victor Wembanyama, De'Aaron Fox, Stephon Castle, Devin Vassell, Keldon Johnson, and Dylan Harper. Fans can also participate in promotional events to win tickets and gear by wearing Spurs apparel at participating H-E-B stores.
Timeline
The partnership between the Spurs and H-E-B began in 2004.
The new commercial series was released for the 2026-27 season.
Exclusive merchandise will be available in select stores starting in November.
Season Trajectory
This partnership reinforces the strong commercial link between the city of San Antonio and its NBA franchise throughout the 2026-27 season. Such collaborations are central to the team's ongoing community presence as the organization targets its sixth championship.
Local shoppers in San Antonio, Austin, and across South Texas can access exclusive team merchandise in select stores starting in November. Fans visiting these locations in Spurs gear can also enter for a chance to win tickets and additional prizes.
The takeaway
This long-standing partnership demonstrates how professional sports teams can leverage commercial collaborations to fund local youth infrastructure. Residents can look for in-store promotions to engage with the team while supporting community court initiatives.
Further reading
Find more team updates and community initiatives on the San Antonio Basketball page.
Live Poll
Do you enjoy seeing local businesses partner with your city's professional sports teams?
