JunkStart Hired Bryan Cross as Operations VP
The San Antonio-based company brought on a veteran franchise coach to oversee its expansion.
Updated on Sept. 29, 2026 in People
JunkStart has appointed franchise veteran and business coach Bryan Cross as its new vice president of operations. He will work directly with founder Daniel McCarty to develop new systems for the growing company.
Why it matters
The company is actively pursuing growth into new markets, and the addition of an experienced operations leader is a strategic move to support that scaling process.
Bryan Cross assumes the vice president of operations role to support JunkStart as it enters new markets. The company currently operates with founder Daniel McCarty overseeing the strategic direction of its franchise system.
The players
Bryan Cross
He is a franchise industry veteran and business coach who has joined JunkStart as the vice president of operations.
Daniel McCarty
He is the founder of JunkStart and will work alongside the new vice president to scale the company.
JunkStart
This is a San Antonio-based company that provides junk removal services and is currently scaling its franchise operations.
The details
Cross brings a background in business coaching and franchise management to the San Antonio firm. His primary objective is to collaborate with Daniel McCarty to build robust operational systems that can support the demands of national franchise expansion.
Timeline
September 29, 2026: JunkStart announced the hiring of Bryan Cross.
Market Landscape
The hiring reflects a wider trend in the service sector where growing franchises prioritize operational infrastructure to maintain consistency during scaling. This appointment mirrors the International Franchise Association's metrics regarding the necessity of executive leadership to secure market share.
The addition of an operations expert suggests that local customers may see a more standardized service experience as the brand expands. This shift aims to improve efficiency across all franchise locations, potentially resulting in better reliability for household service requests.
The takeaway
Effective scaling in the franchise industry often hinges on the ability to translate a founder's vision into replicable operational systems. Business owners looking to grow can benefit from identifying and filling leadership gaps early to ensure that rapid expansion does not compromise service quality.
Further reading
For more information on executive moves in the region, visit People.
