New Owner Took Over Gilbert's Mexican Restaurant
Ashley Rodriguez Herrera assumed control of the iconic San Antonio dining spot following the death of its founder.
Updated on Sept. 29, 2026 in Dining Out
Ashley Rodriguez Herrera assumed ownership of Gilbert's Mexican Restaurant in 2026. She took over the business to preserve the legacy of founder Gilbert Rodriguez, who died that same year.
Why it matters
The restaurant, founded in 1982, serves as a significant landmark for the local community and fans of Tejano culture. Preservation of the site ensures the long-standing family history and musical ties remain a fixture of San Antonio.
Founded in 1982, the establishment has served customers for over 40 years. Located off Highway 90, the restaurant features a collection of signed photographs honoring prominent Tejano artists.
The players
Ashley Rodriguez Herrera
She is the new owner who assumed control of the restaurant to protect the legacy of its founder.
Gilbert Rodriguez
The restaurant founder was a musician inducted into the Tejano Music Hall of Fame who settled in San Antonio.
Dora Rodriguez
She co-founded the restaurant alongside her husband in 1982.
The details
Gilbert and Dora Rodriguez opened the restaurant in 1982, providing a venue for the couple to work together. Before entering the restaurant industry, Gilbert Rodriguez operated a local mechanic shop and a record store, and played saxophone for Gilbert and the Blue Notes.
Timeline
1960s: Gilbert Rodriguez moved to San Antonio.
1982: Gilbert's Mexican Restaurant opened.
2026: Gilbert Rodriguez passed away.
Culture Shift
Small family-run establishments that double as cultural archives are increasingly vital to local heritage. This ownership transition reflects a growing trend of preservation for local institutions that anchor the identity of San Antonio's unique dining scene.
Regular patrons can continue to visit the location on Highway 90 for the familiar atmosphere and history. The shift in ownership preserves the current menu and cultural aesthetic for residents who frequent the spot.
The takeaway
Preserving multi-generational family businesses often requires a dedicated successor committed to maintaining the original founder's vision. Customers can support the longevity of local icons by visiting and sharing the history that makes these establishments unique.
Further reading
Discover more about the local food scene in our Dining Out section.
Source note: This article includes information reported by KABB.
