San Antonio Spurs Held Annual Media Day
The team officially opened its 2026-27 season following an NBA Finals appearance last year.
Updated on Sept. 28, 2026 in Basketball
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The San Antonio Spurs held their annual media day on September 28, 2026. The team enters the new season as a championship contender after reaching the NBA Finals last year.
Why it matters
The organization adjusted its ticket strategies to include more community members amid record demand for tickets and season-ticket memberships. This shift prioritizes partial plans to expand access for local fans.
The franchise reported record demand for ticket inventory across the board compared to previous seasons. In response, the front office transitioned to an expanded slate of partial ticket plans.
The players
Victor Wembanyama
He is a prominent player on the San Antonio Spurs roster who has become a focal point of the team strategy.
Dylan Harper
He is an active member of the San Antonio Spurs roster entering the 2026-27 season.
Stephon Castle
He is a professional basketball player currently playing for the San Antonio Spurs.
Tobias Harris
He is an experienced player on the San Antonio Spurs roster for the 2026-27 season.
The details
Players including Victor Wembanyama, Dylan Harper, Stephon Castle, and Tobias Harris met with the media to discuss the upcoming campaign. The team is also preparing to announce new food and drink packages alongside theme nights later this week.
Timeline
September 28, 2026: Spurs held annual media day.
September 29, 2026: Spurs hold first practice.
October 8, 2026: First preseason game is scheduled.
Season Trajectory
The team enters the 2026-27 season carrying the momentum from their appearance in the 2025-26 NBA Finals. This transition marks the shift from a young developing squad to a confirmed championship contender in the Western Conference.
The shift toward more partial ticket plans offers fans more flexibility to secure seats for high-demand games. Ticket availability for the upcoming season remains limited due to the team reaching the NBA Finals last year.
The takeaway
The Spurs are leveraging their recent postseason success to increase community engagement through accessible ticketing options. Fans looking to attend games should monitor upcoming announcements for partial plan releases to ensure entry.
What happens next
The team is expected to release details regarding theme nights and specific food and drink packages later this week, ahead of the preseason opener on October 8.
Further reading
Get the latest updates on the team by visiting our Basketball coverage section.
Source note: This article includes information reported by KSAT.
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