VP Racing Fuels Acquired Alamo Premium Distillery
The racing brand expanded into spirits with a new San Antonio-based production facility.
Updated on Sept. 24, 2026 in Motorsports

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VP Racing Fuels has acquired Alamo Premium Distillery to launch a dedicated spirits division. The San Antonio-based distillery will now produce the brand new Grand Tour Collection.
Why it matters
This acquisition allows VP Racing Fuels to diversify its brand identity into the premium spirits market. The move leverages the distillery's existing infrastructure to develop a portfolio of seven products.
The initial launch includes 5,000 bottles of the limited-edition Twisted Sisters Texas Whiskey, inspired by roads 335, 336, and 337. The total spirits collection will eventually span seven distinct products.
The players
VP Racing Fuels
An internationally recognized company specializing in the production of high-performance racing fuels and lubricants.
Alamo Premium Distillery
A San Antonio-based craft spirits producer that now operates as the manufacturing hub for the VP Racing Spirits division.
Noel Burns
An owner of Alamo Premium Distillery who has retained his leadership role following the acquisition.
Daniel Taylor
An owner of Alamo Premium Distillery who continues to oversee production and operations under the new ownership structure.
The details
Alamo Premium Distillery oversees all production, bottling, packaging, and commercialization for the new VP Racing Spirits line. Owners Noel Burns and Daniel Taylor have remained with the operation to maintain production at the San Antonio facility.
Timeline
September 24, 2026: Official publication of the acquisition news.
Season Trajectory
This acquisition follows a pattern set by automotive brands seeking to extend their market presence through lifestyle consumer goods. The move positions VP Racing Fuels to capture consumer interest outside of professional racing circuits.
Consumers can expect the new spirit line to expand to seven products total, including future releases like Tail of the Dragon Tennessee Whiskey and Bucktail Trail Rye Whiskey. The limited-edition run of 5,000 whiskey bottles serves as the initial entry point for the new brand division.
The takeaway
This partnership marks a shift from performance fuel engineering to craft beverage production for the racing company. Local customers in San Antonio may see increased visibility for the distillery as it pivots to produce branded products for a national racing audience.
Further reading
For more news from the track, visit the Motorsports section.
Source note: This article includes information reported by San Antonio Express-News.
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