First United Bank Names David Little as COO

David Little joined the Plano-based financial institution to oversee key operations starting on October 13, 2026.

Updated on Oct. 29, 2026 in People

Bold flat-color editorial illustration of abstract architectural forms in deep red and cream, representing institutional stability. — First United Bank has appointed David Little as its new Chief Operating Officer, tasking him with overseeing operations as part of the bank's long-term Vision 2030 strategic plan. AI Illustration. Upload story photo >

Live Poll

Do executive leadership changes at local banks change the level of trust you have in them?

First United Bank has appointed David Little as its new Chief Operating Officer, a role he officially began on October 13, 2026. Little steps into the position at the Plano-headquartered bank with over 30 years of experience in the financial services sector.

Why it matters

This leadership appointment is designed to bolster the organizational performance and customer experience initiatives of First United Bank. The move specifically supports the execution of the company's long-term Vision 2030 strategic plan.

First United Bank maintains a financial portfolio exceeding $16 billion in total assets across 95 locations. The bank operates throughout Oklahoma and Texas, now under the guidance of Little and his three decades of industry experience.

The players

David Little

He is the newly appointed Chief Operating Officer of First United Bank who holds a Bachelor of Science in Business Administration from Ferris State University and a Junior Achievement National Gold Leadership Award.

First United Bank

This financial institution is headquartered in Plano and manages operations throughout Oklahoma and Texas with a focus on long-term growth through its Vision 2030 strategic plan.

The details

Little arrives at the bank following senior roles at U.S. Bank, where he served as Executive Vice President of Consumer and Business Banking Operations. His professional background also includes positions at Nationstar Mortgage, JPMorgan Chase, EMC Mortgage/Bear Stearns, and Household International/HSBC.

First United Bank was originally established in 1900.
David Little officially began his tenure as Chief Operating Officer on October 13, 2026.

Market Landscape

This executive appointment signals a commitment to scaling operations as the institution aligns its leadership team with its internal goals. It positions the firm to compete more effectively in the regional banking market by centralizing key operational functions.

Customers can expect a continued focus on customer service enhancements and banking performance as the new COO stabilizes key operational functions. These changes to the executive structure generally aim to improve the reliability and range of services offered across existing bank locations.

The takeaway

Bringing in experienced leadership from larger national banks often marks a pivot toward more sophisticated operational processes for regional institutions. Customers and stakeholders should monitor upcoming service updates as the firm works toward its 2030 goals.