Dillas Quesadillas Promoted Michael Mabry to COO

The North Texas-based restaurant chain appointed the veteran executive to oversee operations as it targets 50 locations.

Updated on Oct. 13, 2026 in People

Dillas Quesadillas Promoted Michael Mabry to COO

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Dillas Quesadillas has promoted Michael Mabry to the newly created role of chief operating officer. Mabry, who joined the company in 2025, will manage day-to-day operations and franchise growth.

Why it matters

The appointment allows founders Kyle and Maggie Gordon to pivot their focus toward long-term growth strategy and capital. This move aims to reinforce the company's leadership structure during an aggressive expansion phase.

Dillas Quesadillas projects $20 million in systemwide sales for 2026 across its current portfolio of 11 locations. The brand aims to reach a total footprint of 50 restaurants by 2028.

The players

Michael Mabry

He is the newly appointed chief operating officer of Dillas Quesadillas and brings 30 years of restaurant industry experience to the role.

Kyle and Maggie Gordon

They founded Dillas Quesadillas in 2013 and now serve as co-founders overseeing the company's growth strategy and capital investments.

The details

The new COO role encompasses oversight of daily restaurant operations, marketing initiatives, and franchise sales to support the company's growth. To prepare for this expansion, the firm spent two years streamlining its internal processes, investing in new technology, and simplifying its menu.

Dillas Quesadillas was founded in 2013.
Michael Mabry joined the company as head of franchise development in August 2025.
The promotion of Michael Mabry to COO took effect on October 7, 2026.
The company projects $20 million in systemwide sales for the 2026 fiscal year.
The firm set a target to open 50 total locations by 2028.

Market Landscape

This leadership adjustment signals the company's transition from a founder-led startup to a structured enterprise ready for rapid scaling. It mirrors the strategic maturation seen in successful regional chains that prioritize executive oversight to defend market share against larger competitors.

Average customers should not expect immediate changes to pricing or menus as the leadership shift focuses on back-end franchise operations. The expansion into new markets, such as the recent opening at the Brookshire Grocery Arena, may increase brand accessibility for fans in more regions.

The takeaway

Companies often elevate experienced industry veterans to executive roles when preparing for multi-year scaling efforts. This transition ensures that daily operations remain stable while founders dedicate their time to high-level financial and growth planning.