McAllen, Lone Star National Bank Expanded Holiday Pact
The extended partnership brings free festival access to children and new holiday displays to the city of McAllen.
Updated on Oct. 10, 2026 in Family
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Lone Star National Bank and the city of McAllen have renewed a sponsorship agreement designed to increase holiday event attendance. The initiative provides free admission for children under 12 to the South Pole Illuminated Festival.
Why it matters
The collaboration aims to reduce financial barriers for local families, making seasonal community events more accessible throughout the holiday period.
The Kids Free Days program offers complimentary festival access for children under age 12, while a new Cowboy Cash balloon is set to debut at the upcoming holiday parade.
The players
Lone Star National Bank
Founded in 1983, this financial institution serves the Rio Grande Valley and sponsors various community programs.
City of McAllen
This South Texas municipal government oversees the production of local holiday festivals and community parades.
The details
The expanded partnership includes designated free admission days for children on Wednesdays and Thursdays throughout the South Pole Illuminated Festival. Additionally, local bank branches will host special mailboxes for children to submit letters to Santa, and a new balloon feature will join the city's annual holiday parade.
Timeline
Nov. 27: The city hosts a Christmas tree lighting ceremony.
Nov. 28: The South Pole Illuminated Festival begins its month-long run.
Nov. 30: The LSNB Kids Free Days program starts.
Dec. 5: A Cowboy Cash balloon debuts at the McAllen Holiday Parade.
Dec. 18: The LSNB Kids Free Days conclude.
Industry Dynamics
This collaboration follows the trend of public-private partnerships in municipal event planning. By aligning with a regional institution, the city secures additional funding to expand access to community festivals.
Families can take advantage of free festival entry for children under 12 on specific midweek dates through mid-December. Residents can also drop off mail for Santa at any local bank branch.
The takeaway
Increased corporate sponsorship in municipal programming often translates to expanded access for residents during peak holiday periods. Families should plan midweek visits to maximize these cost-saving opportunities at local festivals.
Further reading
For more information on upcoming seasonal events, visit the Family section.
Source note: This article includes information reported by MyRGV.
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