Lubbock Breaks Ground on Affordable Housing Project
The Reserves at Santa Fe Place, a 90-unit development at Justice Avenue and 43rd Street, is expected to open in 2028.
Updated on Nov. 11, 2026 in Apartments
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Ground was broken on The Reserves at Santa Fe Place, an affordable housing development on about six acres at the corner of Justice Avenue and 43rd Street in Lubbock. The groundbreaking took place Nov. 6 after a three-year development process led by Overland Property Group.
Why it matters
The project adds affordable rental capacity in Lubbock at a time when rising rents force many families to choose between housing, groceries, medicine and childcare. The Lubbock Housing Authority's 284 public housing units and 1,200 Section 8 vouchers leave demand for affordable housing exceeding supply.
The development will include 90 units of one to three bedrooms and a clubhouse on about six acres. The Lubbock Housing Authority currently manages 284 public housing units and 1,200 Section 8 vouchers, while rent-setting terms for the new units were not specified.
The players
Overland Property Group
Overland Property Group is a real estate developer that served as the developer of The Reserves at Santa Fe Place.
Kent Hance
Kent Hance is a former Texas politician and Texas Tech University chancellor who led the effort on this affordable housing project, his fourth in Lubbock.
Lubbock Housing Authority
The Lubbock Housing Authority administers public housing and Section 8 vouchers for the city of Lubbock.
The details
The project was financed through public-private partnerships that brought together public resources, private investment, expertise and local leadership. Partners included Hunt Capital Partners, UMB, JGR, Arco, First United Bank and local organizations, with Kent Hance leading the effort, his fourth Lubbock affordable housing project.
Timeline
Nov. 6, 2026: Groundbreaking ceremony held for The Reserves at Santa Fe Place.
December 2027: Construction is expected to be completed.
Summer 2028: Applications are expected to open.
2028: The development is expected to open.
Housing Context
The project extends public-private affordable housing financing into new construction, complementing the Section 8 Housing Choice Voucher program that the Lubbock Housing Authority already administers through 1,200 vouchers. Its development model mirrors earlier public-private affordable housing partnerships in the region, which bring together public resources and private capital.
Residents seeking affordable rentals in Lubbock will have a new option once the 90 units open in 2028. Households already on the Lubbock Housing Authority waitlist should expect voucher applications to fill quickly when they open.
The takeaway
Affordable units are scarce relative to demand, so tracking when voucher and application windows open can help renters act quickly. Public-private partnerships are one route through which new affordable supply is being added to a city like Lubbock.
What happens next
Voucher applications for The Reserves at Santa Fe Place are expected to open in the summer of 2028, ahead of the development's planned opening that year.
Further reading
Browse more Lubbock apartments listings and housing news for the city.
More information
Find project updates and openings on the Overland Property Group project updates page.
Source note: This article includes information reported by Lubbock Avalanche-Journal.
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