Army Veteran Builds Tire Franchise in Lubbock

Former soldier Jason Summers turned his retirement savings into a successful 11-location business venture.

Updated on Oct. 14, 2026 in Military Jobs

Bold vector editorial illustration of a stack of tires, representing the growth of a veteran-led business venture. — Army veteran Jason Summers successfully expanded his tire franchise to eleven locations, earning recognition for his significant contribution to small business. AI Illustration. Upload story photo >

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Army veteran Jason Summers has expanded a tire franchise to eleven locations since launching with a $140,000 investment. His company, RNR Tire Express, was recently named Franchisee of the Year for 2024 by the International Franchise Association.

Why it matters

The venture highlights the significant economic contributions of military veterans, who manage small businesses that generate over $1 trillion in annual revenue. Many former service members cite the need for purpose as a primary driver for their entrepreneurial efforts.

RNR Tire Express reached $16 million in revenue last year across its current 11 locations. The firm now plans to open 20 to 30 additional sites to grow its market presence.

The players

Jason Summers

An Army veteran who serves as the lead operator of an eleven-location tire franchise.

A.J. Arthus

The business partner of Jason Summers who manages the financial operations of the tire franchise.

International Franchise Association

A trade organization that supports the franchise business model and recognizes top-performing operators.

The details

Jason Summers, who served in the U.S. Army from 1992 to 1998, liquidated his 401(k) to launch the business with partner A.J. Arthus. Summers oversees operations for the franchise, which includes locations in Lubbock, Texas, the Rio Grande Valley, Tucson, and Clovis, New Mexico.

Jason Summers served in the U.S. Army from 1992 to 1998.
The International Franchise Association named the business Franchisee of the Year in 2024.
The company recorded $16 million in revenue during 2025.

Market Landscape

This venture highlights the broader trend where 56% of veteran entrepreneurs rely on business to provide a sense of purpose. It showcases how military-trained leaders are scaling niche franchises to compete with larger automotive service chains.

The expansion to additional locations may increase service availability and job opportunities for local residents in the areas where the company operates. Customers can expect continued franchise operations as the company executes its growth plan.

The takeaway

Starting a business often requires significant personal financial risk, such as liquidating retirement savings, to secure initial capital. Entrepreneurs can find success by balancing operational management with strong financial oversight from a dedicated partner.