OTAA Expands US Fulfilment in Longview
Melbourne menswear brand OTAA is now shipping most US orders from a Cart.com facility in Longview, Texas.
Updated on Nov. 5, 2026 in Manufacturing
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OTAA has expanded its US fulfilment operations at Cart.com's Longview, Texas facility, where it began shipping in February 2026 and now handles most of its American orders. The move follows the United States' suspension of de minimis treatment for low-value imports.
Why it matters
The end of de minimis treatment for shipments valued at $800 or less changes the economics of serving American customers, making where inventory is stored more consequential. Holding stock domestically lets the brand ship through US delivery networks rather than long-haul cross-border routes.
OTAA stocks about 1,750 of its roughly 10,000 designs in Longview, and fulfilling a Texas order costs roughly half as much as shipping from Melbourne. Previously, US orders traveled roughly 9,000 miles from the brand's home base.
The players
OTAA
A Melbourne-based menswear brand whose US market accounts for roughly half of its business.
Cart.com
A commerce fulfilment company operating the Longview, Texas facility where OTAA now stores and ships its US inventory.
The details
Inventory is now held in Texas before customers order, so stocked styles ship through the domestic delivery network. Applicable import duties are payable when inventory enters the country, and OTAA plans to add about 1,000 more styles to Longview by the end of 2026.
Timeline
29 August 2025: The United States suspended de minimis treatment for shipments valued at $800 or less.
February 2026: OTAA began shipping from its Longview, Texas facility.
End of 2026: OTAA plans to add about 1,000 more styles to Longview.
Market Landscape
The US suspended de minimis treatment for shipments valued at $800 or less on 29 August 2025, and that suspension has since been made indefinite. OTAA's move to hold stock in Texas is a direct response, shifting fulfilment toward domestic warehouses instead of cross-border parcels.
Customers ordering OTAA's stocked styles in the US can expect domestic shipping rather than long-haul cross-border delivery. The shift lets the brand keep more of its inventory close to American buyers.
The takeaway
Where a brand stores its inventory now matters as much as where it makes its products, especially when trade rules change the cost of shipping small parcels across borders. Companies serving American shoppers may find domestic fulfilment a practical hedge against further tariff or de minimis changes.
What happens next
OTAA plans to add about 1,000 more styles to its Longview facility by the end of 2026.
Further reading
For related coverage of how production and fulfilment networks are shifting, see Manufacturing.
Source note: This article includes information reported by Retail Technology Innovation Hub.
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