KastKing Hires Todd Henderson as Territory Sales Manager

Fishing tackle maker KastKing has added Todd Henderson to its sales team, where he will work alongside territory sales manager Rex Nelson.

Updated on Nov. 6, 2026 in Fishing

Isometric editorial illustration of fishing reels and a coiled line arranged diagonally on a pale wood surface, evoking a fishing-tackle sales expansion. — KastKing, a Lewisville, Texas fishing tackle maker, hired Todd Henderson as territory sales manager to cover the Southeast, Northeast, Upper Great Lakes, Mexico, Central and South America, and Africa. AI Illustration. Upload story photo >

KastKing, a manufacturer of fishing reels, rods, lines, and tackle based in Lewisville, TX, has hired Todd Henderson as territory sales manager. Henderson will cover the TALO, Southeast, Upper Great Lakes, and Northeast regions of the United States, along with Mexico, Central America, South America, and Africa.

Why it matters

The hire expands KastKing's sales coverage across North, Central, and South America and Africa, with Henderson bringing experience from fishing sales and from banking and lending. Adding a dedicated territory manager alongside Rex Nelson gives the company additional sales support across a wide geographic footprint.

Henderson's background includes more than seven years in territory sales at Skeeter Kell Sporting Goods, where he worked with schools and businesses throughout western Tennessee, and more than 20 years in banking, lending, and management. The announcement does not specify a start date or sales targets.

The players

KastKing

KastKing is a Lewisville, Texas-based manufacturer of fishing reels, rods, lines, and tackle.

Todd Henderson

Todd Henderson is a sales professional with prior experience at Skeeter Kell Sporting Goods and Frontier Sales & Marketing, and more than 20 years in banking and lending.

Rex Nelson

Rex Nelson is KastKing's current territory sales manager responsible for the Midwest, Southwest, Northwest, Canada, and Europe.

The details

Henderson most recently served as a territory representative with Frontier Sales & Marketing, which represented several leading outdoor brands, including KastKing. He will work alongside current territory sales manager Rex Nelson, who manages the Midwest, Southwest, and Northwest regions of the United States, all of Canada, and Europe.

Henderson's hiring was announced on November 6, 2026.

Industry Landscape

Henderson moves from Frontier Sales & Marketing, an independent agency that represented KastKing among other outdoor brands, into a direct in-house role with the company. The shift brings a sales representative who previously worked for the agency into KastKing's own team.

For anglers, the hire has little immediate effect on purchasing, since the announcement does not address product lines, pricing, or availability. Any changes to regional distribution or dealer support would become visible only as the new territory structure takes effect.

The takeaway

A personnel change like this is a signal about how a company organizes its sales coverage, not a product change. Readers following a brand can watch for later announcements on new products or regional dealer programs that would show the effect of the reorganization.