H-E-B Hosts Feast of Sharing in Laredo
The grocer's holiday meal event at Sames Auto Arena drew more than 1,000 volunteers and was the opening stop of its 2026 Texas and Mexico road trip.
Updated on Nov. 6, 2026 in Philanthropy
H-E-B hosted its 2026 Feast of Sharing holiday meal at Sames Auto Arena in Laredo on Nov. 4, with more than 9,000 plates prepared for the event. A day earlier, more than 2,600 meals were distributed through Bethany House, Meals on Wheels, retirement homes, and nonprofit organizations.
Why it matters
The event marks the start of H-E-B's holiday series, which runs through November across Texas and Mexico. For Laredo residents, it offers a large-scale community meal and gives local school districts and TAMIU students a volunteer role in the effort.
H-E-B reports that more than 9,000 plates were prepared for the Laredo event and more than 2,600 meals were distributed the day before, within a program that serves over 340,000 meals a year. The source does not report how many plates were ultimately served or how many attendees came.
The players
H-E-B
H-E-B is a Texas-based grocery chain that sponsors the Feast of Sharing program.
Adlu Larumbe
Adlu Larumbe is a volunteer organizer who has helped run the Laredo Feast of Sharing for four years.
Sames Auto Arena
Sames Auto Arena is a multipurpose venue in Laredo that hosted this year's event.
The details
The Laredo Feast of Sharing took place at Sames Auto Arena and was the opening location of H-E-B's 2026 Texas and Mexico holiday road trip. Adlu Larumbe, who helped organize the Laredo event for her fourth year, oversaw a volunteer force of more than 1,000 people drawn from area school districts and TAMIU.
Timeline
1989: H-E-B's Feast of Sharing program begins.
Nov. 3, 2026: More than 2,600 meals are distributed through local organizations.
Nov. 4, 2026: The Laredo Feast of Sharing is held at Sames Auto Arena.
November 2026: The series continues across Texas and Mexico.
Sunday, Nov. 8, 2026: The next event is scheduled in McAllen.
Roadmap
The Feast of Sharing has been running since 1989 and volunteers have served more than 5 million meals over that time. The 2026 Laredo event extends that long-running corporate holiday tradition across Texas and Mexico.
Laredo residents can attend or volunteer at future Feast of Sharing events, which are free community meals. Families who need food support can also seek out the local organizations that received this year's meal distributions.
The takeaway
H-E-B's Feast of Sharing shows how a corporate holiday program can keep a local volunteer network active year after year. Residents who want to get involved can watch for the next event date in their area.
What happens next
The Feast of Sharing series continues through November, with the next event scheduled for McAllen on Sunday, Nov. 8, 2026.
Further reading
Explore more Laredo philanthropy coverage to see how local giving efforts are organized.
Source note: This article includes information reported by Laredo Morning Times.
