Gilbert Moreno Named United High Principal
The veteran educator has taken the helm at United High School following his tenure at Trautmann Middle School.
Updated on Sept. 24, 2026 in Administration
Gilbert Moreno has officially stepped into his role as principal of United High School in Laredo. He brings a background in educational leadership and coaching to the position.
Why it matters
Moreno aims to utilize his extensive experience in coaching to foster motivation and support among both the student body and staff members. He emphasizes visible leadership to ensure students feel a sense of safety and care.
Before his appointment as principal at United High School, Moreno served for five years as the leader of Trautmann Middle School. Prior to that, he spent 12 years as a coach at Memorial Middle, Nixon, and Alexander schools.
The players
Gilbert Moreno
He is the newly appointed principal of United High School with a long career in Laredo education and coaching.
United High School
It is a prominent educational institution in Laredo where Moreno previously served as an assistant principal.
The details
Moreno is known for carrying a flag at school events, a practice he adopted after observing Boy Scout troop leaders to help him remain visible to students in large crowds. He previously served as an assistant principal at United High School before taking on his new leadership role.
Timeline
Moreno spent 12 years as a coach at area schools.
Moreno served as principal at Trautmann Middle School for 5 years.
Culture Shift
Moreno's approach reflects a broader trend of administrators prioritizing visible, accessible leadership to foster community connection in modern schools. This shift moves away from traditional office-bound management toward active, presence-based engagement with the student body.
Students and parents at United High School will see a change in leadership style, characterized by Moreno's visible presence at campus events. This shift in management is intended to create a more supportive and connected environment for the school community.
The takeaway
Moreno leverages his coaching background to create a sense of belonging through highly visible, active school leadership. His commitment to being easily identifiable by students serves as a primary method for building trust and safety on campus.
Further reading
For more on local school leadership changes, visit Laredo Administration.
Source note: This article includes information reported by Laredo Morning Times.
