Frost Bank Partners With Houston Rockets And Comets

The bank becomes the official partner for both teams as the Comets prepare for their upcoming return to the WNBA.

Updated on Oct. 21, 2026 in Basketball

Frost Bank Partners With Houston Rockets And Comets

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Frost Bank has entered a multi-year sponsorship agreement to serve as the official bank for the Houston Rockets and the returning Houston Comets. The deal, organized by the Tilman Fertitta ownership group, positions the bank as a central sponsor for both NBA and WNBA games at the Toyota Center.

Why it matters

This partnership aims to support local fiscal health through financial literacy initiatives while providing a significant boost to the visibility of the WNBA in Houston. It marks a strategic investment in both professional basketball leagues and the broader Houston region.

The Houston Comets hold 3 WNBA championship titles, an achievement that highlights their historical success as the franchise returns to the court. The new agreement includes the launch of a premium Frost Legends Club for fans at the Toyota Center.

The players

Frost Bank

Frost Bank is a long-standing financial institution that serves as the official bank for the Rockets and Comets.

Houston Rockets

The Houston Rockets are a professional basketball team competing in the NBA.

Houston Comets

The Houston Comets are a professional WNBA team returning to competition following the relocation of the Connecticut Sun.

Tilman Fertitta

Tilman Fertitta is an entrepreneur and the owner of the Houston Rockets and Comets whose group orchestrated the team deal.

The details

The agreement includes the hosting of giveaways and fan experiences on designated Frost Fridays, along with the bank serving as the presenting sponsor for NBA Cup and Commissioner's Cup games. The partnership was negotiated internally and integrates the teams into a single, cohesive sponsorship package.

The Houston Comets resume WNBA play next season.

Season Trajectory

This deal signals a massive shift in local sports marketing as it directly connects the return of the WNBA to the city's established NBA infrastructure. By bundling assets, the organization is stabilizing the financial viability of both teams ahead of a high-profile season.

Local attendees at the Toyota Center will gain access to new fan experiences and giveaways scheduled specifically for Frost Fridays. Residents can also expect new financial literacy resources as part of the broader commitment to the community.

The takeaway

The return of the Comets represents a major milestone for women's sports in the region. Fans should watch for upcoming announcements regarding ticket sales and specific event schedules as the team prepares to compete next season.