Houston Texans Launch 713 Sessions Music Series
The new performance series kicked off with a rooftop set by rapper That Mexican OT at Reliant Stadium.
Updated on Oct. 15, 2026 in Hip-Hop and Rap
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The Houston Texans debuted their new video series, 713 Sessions, featuring local artists performing from the stadium's retractable roof. The initiative aims to blend the team's platform with Houston's vibrant music culture.
Why it matters
This project represents a strategic move by the organization to produce original content that extends beyond the football field. It seeks to bridge the gap between sports and the local music scene to engage a wider audience.
The inaugural set consisted of 3 songs, including Johnny Dang, Apple Bottom, and Water. The production was managed internally by the organization's HustleTown Studio.
The players
That Mexican OT
He is a rapper who served as the first musical guest for the Houston Texans' video series.
Houston Texans
They are a professional football franchise that is diversifying its media output through in-house entertainment productions.
Jeremy Garcia
He is a guitarist who provided musical accompaniment for the inaugural rooftop performance.
HustleTown Studio
This is the in-house production arm responsible for creating the video content for the team.
The details
The performance took place atop the steel mega-truss of the retractable roof at Reliant Stadium. Rapper That Mexican OT delivered the set alongside guitarist Jeremy Garcia after the team consulted with producers from the Tiny Desk series.
Timeline
The 713 Sessions video series officially launched on October 14, 2026.
The song Water was originally released in Summer 2026.
Industry Dynamics
Sports franchises are increasingly pivoting toward becoming lifestyle brands by leveraging their facilities for exclusive cultural content. This shift mirrors the broader entertainment trend of blurring the lines between traditional broadcast sports and digital-first music platforms.
Fans and followers can access the 713 Sessions performances through the team's digital channels as part of their expanded content offerings. This provides local music enthusiasts with a new, professional-grade platform to watch their favorite regional acts.
The takeaway
The project highlights how professional sports teams are evolving into media entities by utilizing their infrastructure for unique content creation. Fans should look for future installments as the organization continues to integrate local culture into its brand.
Further reading
Discover more about the local scene in the Houston Hip-Hop and Rap section.
Source note: This article includes information reported by Laredo Morning Times.
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Should local sports teams produce their own music and cultural entertainment content for the community?
