Zadok Jewelers Built New Houston Watchmaking Workshop

The company invested $1 million into a 2,000-square-foot facility to enhance its watch repair and servicing capabilities.

Updated on Oct. 8, 2026 in Jewelry

Bold vector editorial illustration of a watchmaker's lathe and precision tools on a workbench, representing luxury watch repair services. — Zadok Jewelers has launched a new $1 million, 2,000-square-foot watchmaking workshop in Houston to accelerate repair services for luxury timepieces. AI Illustration. Upload story photo >

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Zadok Jewelers is opening a new 2,000-square-foot watchmaking workshop located above its flagship Houston showroom. The $1 million facility aims to expedite service and prepare the retailer for its upcoming pre-owned watch business expansion.

Why it matters

By bringing technical repairs in-house, the company intends to significantly reduce customer wait times for maintenance. This infrastructure upgrade supports the growing demand for pre-owned luxury timepieces in the Houston market.

The new facility spans 2,000 square feet and represents an investment exceeding $1 million. Zadok Jewelers currently maintains authorized dealer status for 26 distinct watch brands.

The players

Zadok Jewelers

Zadok Jewelers is a long-standing luxury retail company with a 50-year history that serves as an authorized dealer for 26 major watch brands.

The details

The facility is currently hiring specialized watchmakers and acquiring the necessary inventory of spare parts and equipment to support its service operations. The expansion is designed to reach a maximum service turnaround time of three to four weeks for clients.

Zadok Jewelers became a Rolex authorized dealer in 2025.
The Rolex Certified Pre-Owned program is scheduled to launch in November 2026.

Culture Shift

This investment reflects a broader shift toward vertical integration among luxury retailers who are increasingly managing their own authentication and repair services. By controlling the service lifecycle, retailers better align with the requirements of premium brands like Rolex.

Houston customers can expect a reduction in repair wait times, with the company targeting a turnaround of three to four weeks. This facility upgrade improves the local availability of professional maintenance for the 26 watch brands sold at the showroom.

The takeaway

Retailers are increasingly investing in proprietary service centers to maintain high-end brand certifications and provide faster service to their local clients. This trend highlights the growing importance of post-purchase support in the luxury watch market.