Frisco to Weigh Toyota Stadium Hotel Development Deal
City leaders will consider an economic incentive package for a new campus hotel and convention center on October 21.
Updated on Oct. 20, 2026 in Hotels
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Frisco officials are set to review a development proposal on October 21, 2026, that includes a 250-bed hotel and a 15,000 square-foot convention center at the Toyota Stadium campus. The agreement with developer DP6 Hotel & CC aims to boost local tourism, meetings, and events in the area.
Why it matters
The project is designed to increase visitor traffic and event capacity at the Toyota Stadium campus, serving as a catalyst for economic activity. By utilizing state incentives and city tax contributions, the city hopes to attract more large-scale gatherings to Frisco.
The proposed development features a 250-bed hotel, a 15,000 square-foot convention center, and 30,000 square feet of retail and restaurant space. The agreement includes a 10-year, 50% city hotel occupancy tax contribution capped at $5 million.
The players
DP6 Hotel & CC
This organization is the designated developer responsible for the proposed hotel and convention center project.
Frisco
This city is the local municipal authority considering the economic incentive agreement for the stadium campus.
The details
The plan allows the city to waive 50% of development fees for project improvements, while DP6 Hotel & CC remains responsible for legal and consultant costs. Grant payments depend on the developer meeting specific performance requirements and the collection of state hotel and sales tax revenues.
Timeline
September 2024: Frisco previously approved mixed-use development agreements.
October 21, 2026: City leaders will discuss the proposed agreement.
Travel Outlook
The project leverages the qualified hotel project program to structure its tax incentive package and accelerate commercial development. This aligns with broader shifts in regional tourism strategies where municipalities partner with developers to anchor stadium districts with hospitality assets.
Travelers and event attendees can expect expanded accommodation and convention options at the Toyota Stadium campus if the agreement is approved. The project aims to consolidate retail, lodging, and event space into a single location to simplify logistics for future visitors to Frisco.
The takeaway
This development represents a significant effort to shift the Toyota Stadium campus into a multi-purpose destination for events and tourism. Local residents and stakeholders should watch for the outcome of the October 21 meeting to see if the project moves forward to the implementation phase.
Further reading
Learn more about hospitality infrastructure in the region on the Frisco Hotels page.
Source note: This article includes information reported by CBS News.
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