First Command Financial Services Won Business Award
The Fort Worth-based firm received the 2026 Patriots in Business Award for its extensive support of military families.
Updated on Oct. 14, 2026 in Military Jobs
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First Command Financial Services has earned the 2026 Patriots in Business Award for its commitment to hiring and supporting veterans, military spouses, and reservists. Presented by Chief Executive magazine and Thayer Leadership, the honor recognizes the firm's leadership in embodying military values.
Why it matters
The award highlights the company's long-standing effort to provide career stability for service members, including a remote advisor model designed for military spouses. This recognition underscores the importance of corporate programs in supporting the financial health of the military community.
In 2026, 85% of First Command's new recruiting agreements involved veterans or military spouses. Additionally, 73% of the company's financial advisors are veterans or military-connected, a figure maintained at or above 70% since 2021.
The players
First Command Financial Services
This Fort Worth-based financial planning firm specializes in serving military families and veterans.
Chief Executive magazine
This publication provides insights and networking for business leaders and co-presents the annual business awards.
Thayer Leadership
Based in West Point, this organization focuses on leadership development inspired by military principles.
The details
A panel of veterans' affairs experts selected First Command based on its history of supporting active-duty families and its dedication to workforce integration. The firm, headquartered in Fort Worth, previously won the award in 2024 and continues to utilize a remote-work strategy to maintain employment continuity for spouses across different duty stations.
Timeline
2017: First Command adopted its first Military Spouse Strategy.
2024: The firm was a previous recipient of the Patriots in Business Award.
2025: Employees volunteered more than 30,000 hours.
2026: First Command won the 2026 Patriots in Business Award.
Nov 5, 2026: The company will formally receive the award at a ceremony in San Antonio.
Market Landscape
First Command leverages the Defense Department SkillBridge program to host nearly 700 interns since 2019, positioning itself as a leader in military talent acquisition. This strategy allows the firm to capture a specialized market segment while outperforming traditional recruitment benchmarks in the financial sector.
Military-connected clients and families may see increased service availability as the firm continues its long-term strategy of hiring advisors who share their background. These initiatives provide specialized financial planning support tailored to the unique lifestyle of active-duty households.
The takeaway
Companies that prioritize hiring from the veteran and military spouse community can create highly durable employment models. Businesses looking to replicate this success should consider flexible, remote-friendly work policies that accommodate the frequent relocation of military families.
What happens next
The official award ceremony will take place during the leadership conference in San Antonio on November 5-6, 2026.
Further reading
For more on local initiatives for veterans, visit Military Jobs.
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