Denton Halloween Co. Opens Pop-up Store
Founders Claire Morales and Becca Burns bring a seasonal shop to the city's former visitor center.
Updated on Oct. 21, 2026 in Seasonal Events
Live Poll
Do you prefer buying handmade local art over AI-generated products at shops in your area?
Claire Morales and Becca Burns have launched the Denton Halloween Co. pop-up store, which occupies the former Discover Denton Visitor Center for the month of October. The shop highlights local art and celebrates the unique culture of the Denton area.
Why it matters
The store serves as a seasonal anchor for the city, providing a dedicated space to showcase local creators while highlighting the distinct character of the Denton community.
This marks the 3rd annual month-long Halloween celebration in the city. The store also features a 10-page spooky coloring book among its offerings.
The players
Claire Morales
She is a co-founder of the Denton Halloween Co. who creates designs by hand-drawing images and converting them into digital vectors.
Becca Burns
She is a co-founder of the Denton Halloween Co. who secured the storefront through a partnership with the City of Denton.
Anna Galluzzi
She is a local artist whose work is featured for sale at the Denton Halloween Co. pop-up.
Dan Black
He is a local artist who contributes hand-drawn artwork to the inventory of the seasonal store.
Jeanette Laredo
She is a local artist whose creative contributions are included in the shop's selection.
The details
Located at 111 W. Hickory Street, the shop exclusively stocks hand-drawn works including coloring books, stickers, and postcards, while strictly prohibiting AI-generated art. The inventory includes creations from local artists Anna Galluzzi, Dan Black, and Jeanette Laredo alongside a poster depicting an isometric map of the downtown square.
Timeline
Becca Burns first contacted city officials to pitch the pop-up project in June 2026.
The Denton Halloween Co. pop-up store remains open throughout the month of October 2026.
Industry Dynamics
The Denton Halloween Co. follows a pattern set by urban development initiatives intended to drive foot traffic through short-term retail occupancy. This pop-up model capitalizes on increasing consumer interest in local, non-AI-generated artistic goods over mass-produced retail alternatives.
Residents and visitors can access the curated artwork and seasonal products at 111 W. Hickory Street until the end of October. Customers should note that the physical store presence is limited to this specific timeframe before the site returns to other uses.
The takeaway
Supporting local pop-ups provides a unique opportunity to keep creative and handcrafted art within the local economy. Readers looking to decorate for the season can prioritize these limited-time experiences to find distinct items that are not available through national retailers.
What happens next
The founders plan to operate the shop again in October 2027.
Further reading
Explore more local seasonal festivities on the Denton Seasonal Events page.
Source note: This article includes information reported by Dallas Observer.
Live Poll
Do you prefer buying handmade local art over AI-generated products at shops in your area?
