Mavericks Name New Balance Official Footwear Partner

The Dallas Mavericks have partnered with New Balance, which is hosting a two-day fan activation outside American Airlines Center this week.

Updated on Nov. 8, 2026 in Basketball

Mavericks Name New Balance Official Footwear Partner

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The Dallas Mavericks announced on Sunday that New Balance is now their official footwear and apparel partner. The agreement is designed to support the growth of New Balance Basketball and give fans new ways to connect with rookie Cooper Flagg.

Why it matters

The deal ties a Dallas franchise to a brand with a growing basketball presence and to one of the team's most closely watched players. For North Texas fans, it creates direct local access to the partnership through on-site activations.

The announcement was made through an official news release, and New Balance is running a two-day fan activation outside American Airlines Center on November 8 and 9, 2026. The contract's term and financial value were not disclosed.

The players

Dallas Mavericks

The Dallas Mavericks are a professional basketball franchise in the National Basketball Association based in Dallas, Texas.

New Balance

New Balance is an American athletic footwear and apparel company that has expanded its basketball line in recent years.

Cooper Flagg

Cooper Flagg is a professional basketball player from Maine who joined the Mavericks and signed an endorsement deal with New Balance in 2024.

The details

The partnership will support New Balance Basketball and give fans opportunities to engage with Cooper Flagg, who signed with the brand in 2024 and unveiled his signature logo last month. The fan activation features interactive games and giveaways, and New Balance has close ties to Flagg's home state of Maine.

2024: Cooper Flagg signed with New Balance.
October 2026: Flagg unveiled his signature logo with New Balance.
Sunday, November 8, 2026: Mavericks announced the partnership.
Sunday and Monday, November 8-9, 2026: New Balance fan activation outside American Airlines Center.

Season Trajectory

The partnership pairs a team-level apparel deal with an individual endorsement that predates it, a pattern shoe brands have used to tie franchises and rookies into a single marketing push. It places New Balance more directly alongside the league's major footwear competitors in Dallas.

Fans can take part in the two-day New Balance activation outside American Airlines Center on November 8 and 9 for games and giveaways. The partnership's effect on merchandise availability and pricing was not detailed in the announcement.

The takeaway

Team-brand partnerships like this one give local fans a direct way to engage with both the franchise and its players. Watch for in-person activations if you want to see the newest gear in person.