Hospitality Group EMPWR Opens Two Concepts in Dallas
The restaurant group is bringing Tacos Richy and Brazamar to Greenville Avenue.
Updated on Oct. 30, 2026 in Dining Out
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The hospitality group EMPWR is expanding its footprint in Dallas with two new concepts located on Greenville Avenue. The upcoming additions include Tacos Richy and a fire-dining restaurant named Brazamar.
Why it matters
These new openings add to the growing local presence of EMPWR, which already manages the Chilangos Tacos and Dulce Churro brands. The expansion continues the firm's growth within the Dallas dining scene.
Tacos Richy is situated at 3606 Greenville Ave in East Dallas, while Brazamar will occupy the adjacent space. EMPWR currently maintains six locations for its Chilangos Tacos brand.
The players
EMPWR
This is a hospitality group that operates several restaurant concepts in Dallas and other major cities.
Jon Garay
He is the co-founder of Chilangos Tacos and has been active in the Dallas restaurant industry since 2018.
The details
Tacos Richy will focus on Mexico City-inspired street food such as gringas and tacos al carbon. Meanwhile, Brazamar will feature a concept centered on fire dining with a menu consisting of grilled meats and seafood.
Timeline
Jon Garay began his Dallas career in 2018 with La Botana Taco Bar.
Jon Garay co-founded Chilangos Tacos in 2019.
Culture Shift
The arrival of these two concepts follows the established pattern of rapid commercial growth within the Lowest Greenville dining corridor. This reflects a broader trend of hospitality groups concentrating multiple diverse brands in high-traffic urban areas to capture foot traffic.
Residents in East Dallas can expect new options for street-style tacos and fire-grilled cuisine in their immediate neighborhood. These additions may influence future evening dining routines and traffic patterns on Greenville Avenue.
The takeaway
EMPWR continues to leverage its operational experience from Chilangos Tacos to introduce varied dining styles to the local market. Diners should watch for updates on when these venues will begin serving customers.
Further reading
For more on the city's expanding culinary scene, visit Dallas Dining Out.
Source note: This article includes information reported by CultureMap Dallas.
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